How You (and the network) Did Last Week - Special Edition: The 10 Most Successful Editorial Pages of 2018 (Thus Far) -1/12/18

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Winner of the week + all the metrics you need to know!

The 10 Most Successful
Editorial Pages of 2018 (Thus Far)

In an effort to make the Winner of the Week email as actionable as possible, we wanted to highlight the 10 most-trafficked editorial pages (user lists or /p pages) of 2018 thus far that you can replicate in your city. Note: all traffic data is 2018-only:

Do312: Chicago Free Museum Days in 2018 (10,764 page views; 8,816 from email)
DoLA: Museums Free-For-All Day 2018 (10,325 page views)
DoTheBay: Where To Buy Recreational Cannabis (7,478 page views; 6,623 from email; weed-legal cities only)
Do312: R.I.P. Chicago - What We Lost This Year (5,775 page views; 3,858 from email)
DoLA: Best Bars For The Gram (4,615 page views; sponsored by Deep Eddy, part of DoStuff-sold Scene Partnership; 2,149 page views from Facebook - reach extension budgets ftw!)
Do512: The Spiciest Meals In Austin (4,121 page views; 2,716 from email)
Do312: Chicago's Best Dive Bars (3,990 page views; 3,430 from email)
Do512: The Best New Restaurants In Austin (3,936 page views; 3,259 from email)
doNYC: The Best Bagels in NYC (3,783 page views; 3,598 from email)
Do206: Guide To Winter Activities In Seattle (3,350 page views; 2,022 from Facebook)

Notable takeaways:

None of these pieces are music-focused.
All 10 pages are /p pages.
6 are evergreen.
7 received most of their traffic from email.
All of them are targeted at an extremely wide audience.
The top 2 pieces are museum-focused. What other art-centered content can we be producing?

Proposals Sent This Week

Jack Daniel's - Bands You Should Be Listening to
Peet's Coffee - FOG Campaign
Sparkling Ice

Also, all weekly and monthly KPI stats are updated. Let us know what questions you have.

Get out there and have an amazing weekend everyone! Then, come back and make more awesome content.

View Last Week's Stats

For previous KPI Updates click here.

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Thursday, February 8, 2018

How You (and the network) Did Last Week - Special Edition: The 10 Most Successful Editorial Pages of 2018 (Thus Far) -1/12/18

The 10 Most Successful
Editorial Pages of 2018 (Thus Far)

Proposals Sent This Week

11 comments:

Thursday, February 8, 2018