How You (and the network) Did Last Week - 12/1/14

--It's an easily digestible list: 12 bands; one paragraph each. A few good quality images. There are links out to more information, so that readers can go further in depth if they wish, but everything on the page itself is concise enough to digest quickly.

--It has a well-informed local voice: The piece makes it immediately obvious to the reader that this is from someone knowledgeable about LA emo; it's not just an intern that had to do an artist interview and slapped 5 questions together.

--It uses event cards to keep the piece tied into events: DoLA is still about what to do tonight, not what you should've done 10 years ago. This piece reflects that by focusing on what the bands are up to now and by embedding in event cards for any upcoming shows. In the future, DoLA can keep content like this even more integrated into their site by making sure all of the related artist pages are up to snuff and linking in to them. 

DoLA showcased the content piece in their newsletter, which ended up being a complete hit with their audience. 1,369 people clicked the link in the newsletter, accounting for half of the traffic to the page on site. With all of the traffic taken together, the Emo List was the most popular page on DoLA for the previous week (400 more pageviews than the homepage) and drove DoLA to more than double their YoY traffic.