Metro News: DoLA’s Year-end Ad Reporting

Our regular Metro News updates highlight big wins, cool ideas, and notable events from around the Network so you can stay up to date on what your counterparts around the U.S., Canada, and Mexico are doing.

We know you’re all busy with post-Thanksgiving work, pre-NYE work, and Network EOY campaign work, but we wanted to share with you a great strategy DoLA has implemented to give their biggest partners the VIP treatment.

Annotated Ad Reports

Knowing that the New Year is when venues and promoters start reviewing last year’s budgets and deciding where to pull back and where to double down, DoLA has been sending out 2014 recaps to their biggest advertisers.

More than just a regular ad report, these end-of-year recaps include additional notes and summaries from the year. Take a look at the Greek Theater example below.


Josh and the team at DoLA created a normal ad report, but then imported the screenshots into a Google Doc to add in ad summaries, recaps of social campaigns and other promotions, and a nice little note looking ahead to next year.

These aren’t too difficult to produce, but can make a big difference when your partners are deciding how much money to spend next year.

Feel free to make a copy of the Google Doc linked above, or reach out to Support for help!