We've got a lot to be thankful for network-wide this week, as Do214, Do617, and HazDF all had their highest weeks of traffic since we started the Weekly KPI reports. Do617 got bazonkers traffic to their Foo at Fenway giveaway, and HazDF got 3K+ pageviews (over a third of their total site traffic) from people checking out their Foodtruck festival event pages. Nice work guys!
However, for this week's Winner of the Week, we'll be honing in on Do214's novel, successful, and super-replicable content feature:
Dallas Arrives Fashionably Great. Sponsored content hits the sweet spot when it wins for the advertiser, wins for your metro, and wins for your audience. Do214 nailed this trifecta when they partnered with a local boutique owner and Tastemaker/aspiring blogger to produce a piece of content that tied together fashion with music events. The details:
--Win for advertiser: Dainty Lion (the boutique featured) got exposure to Do214's audience via Do214's social and email, plus they have a special coupon code for people referred from Do214, allowing them to track the efficacy of this sponsored content. Plus, they get to tie their brand, whose slogan is "Where Rock'n Roll inspires style," to Do214's brand of being the authority on Dallas music and nightlife.
--Win for metro: Do214 was able to keep the content squarely on brand by relating each fashion piece to a related outfit-appropriate event, complete with embedded event cards. Plus, Do214 got exposure to an audience they otherwise wouldn't reach. Friends of Dainty Lion that engaged with and shared the post on Facebook helped drive it to an organic reach of over 5k, accounting for over half of the traffic to the Do214 page itself.
--Win for audience: This piece of content was the #1 page on Do214 over the last week, accounting for 16% of their total site traffic. The event cards and special Do214 discount helped to keep people engaged once they got to the page, as the average time spent on the page was almost 4 minutes.
Odds are that there are some small boutiques in your city looking for innovative ways to push their products during the holidays. Consider taking their money by taking a page from Do214's book.Of course the stat that matters the most is $500, which is the amount of money Do214 received simply by connecting the blogger and boutique owner, hosting the content on their site, and then throwing an email mention and some social its way.
Check out that win, and all of the other wins in your metro and the network in the updated Weekly KPI Report:
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