How You (and the network) Did Last Week - 2/17/15

Give it away, give it away, give it away, newsletter. Last week, Do317 had off-the-charts numbers for their weekly email:

• More clicks and opens than any week in Do317's weekly stats history
• Of the people that opened their Top Picks, 31% (!) of them clicked. That's more than double the network average for last week, and was again their highest click rate of all time.
• This stampede of clicks helped drive 4.5K WIN clicks (2K more than their previous record) and a year-over-year traffic increase of 90% 

What's interesting about all of this is that typically we see one or two pieces of content that drive the vast majority of email interaction in weekly newsletters. However, in Do317's case, it was a whole bunch of links that drove this uptick in email engagement.

The one overarching theme from these links is that the top 6 most popular links were all giveaways (from Ed Sheeran to Hozier, and DMXto DMB). The most popular link, accounting for 18% of all clicks, was the Guestlist page itself. Check out their weekly email and their click map (you may want to zoom in) for the full data. 

And yes, this might be the "Presented by: Obvious" edition of Winners of the Week, but it's a good a week as ever to check if your giveaways are in an easily identifiable, prominent location in your newsletter. Need examples?

• Super Easy to Spot Giveaways like Do317 and DoNYC, among others
• Tricky to Spot Giveaways like Do416 and Do214

So that you're squeezing all the clicks you can out of your weekly newsletters, I'd recommend:

1. Make sure that every time you're calling out your really big giveaways in editorial mentions (this is where Do317 got the largest amount of clicks)
2. Ensure that your giveaways are easy to find in your email
3. Subscribe to all of the other metros' newsletters to see whom you can pull ideas from, and monitor the weekly KPI report to see who's killing it on email metrics.

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 Weekly KPI Report

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