Winner of the Week: Do502!
- How to get traffic snowballing in 48 hours -
Welcome to our new format of Weekly KPI Updates! In the spirit of unifying how DoStuff communicates with the whole network, you'll start seeing Winners of the Week in this format popping up in your inbox each Monday. But have no fear - they'll still have all the same stats, metro highlights, and stupid YouTube videos as before.
So with that out of the way, how did Do502 happen to lock down this week's honors? While most cities were lighting trashcan fires and huddled in basements avoiding snowpocalypses, Do502 took a page right out of Do312's (and most recently, Do617's) book to have a city-wide snowball fight.
What helped Do502's event go from the standard snow slinging to the simply sublime was a 48-hour media blitz that had the event showcased in everything from local Louisville radio news and sports talk stations, a daily newspaper, and every major local affiliate (FOX, ABC, CBS, NBC).
While all of that is some sweet PR gravy, it's the hard numbers that matter, and in this case, the snowball fight was responsible for Do502's:
- 6,000+ uniques visiting the event page
- Highest week of site traffic since launch, beating LA, NYC, and San Fran for the week.
- Most shared and liked Facebook post since launch, with 142 more shares than their Forecastle announce post.
Above and beyond all the numbers is this: in terms of branding your DoXYZ as THE glue that connects your city, it's hard to beat getting a bunch of influential people in your city to come out on a cold day and throw snowballs at each other. And if said snowball fight leads to a semi-public confrontation that pits your metro agains "the man," then all the better.
Curious how you can turn some freakish weather into a flash mob of traffic? I'd encourage you to hit up Jeffrey and Amelia at Do502 for some PR tips. In the meantime, check out last week's stats and start planning some ways you can bring sunshine to your Weekly KPIs.
Curious how you can turn some freakish weather into a flash mob of traffic? I'd encourage you to hit up Jeffrey and Amelia at Do502 for some PR tips. In the meantime, check out last week's stats and start planning some ways you can bring sunshine to your Weekly KPIs.
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