Friday, March 20, 2015

Metro News: SXSW Edition

Our regular Metro News updates highlight big wins, cool ideas, and notable events from around the Network so you can stay up to date on what your counterparts around the U.S., Canada, and Mexico are doing.

SXSW is heading into the homestretch this weekend, so we wanted to keep you up to date on what everyone in the Network has been doing down here in Austin the past week.

DOxPBR Was A Big Success!

Yesterday was the DOxPBR day party featuring Of Montreal, Ghostface & Raekwon, and a surprise appearance from Charles Bradley. It was exciting to have the Network and all the metros in the spotlight in front of such a big crowd and alongside great brands like PBR and Rhapsody.








Thanks to everyone that came down to The Soot Inn from far and wide to help promote the Network!

Metro Parties All Over SXSW

Besides the DoStuff Network party, metros have been well represented over the past week here in Austin.

Do415 and NoisePop are throwing a showcase this afternoon down on Red River St. at the Red Eyed Fly.



DoLA and The Echo threw a rowdy hump day happy hour earlier in the week at Serrano’s.



And Do512 has had their hands on a handful of big showcases throughout the week, in addition to keeping great bands filing through the Do512 Lounge. Check out the video from Surfer Blood’s performance below, and swing by the lounge this afternoon for Gang of Four!



Do312 Shows How To Own Social Media

Do312 had their most successful Facebook post of all time earlier this week. A simple a screenshot of one of their #ChicagoSkipDay tweets got over 13,000 likes and 1,200 shares. Meanwhile, back on Twitter their “#ChicagoSkipDay” hashtag trended locally in Chicago and included over 160 tweets and RT’s.


There are couple important things to point out here.

First, this shows how valuable it is to be authentic on social media. Twitter and Facebook can do a lot of things for you, but none of them can happen unless people like following you.

You have to build up camaraderie with your fans before they’ll listen to your opinion about what they should and shouldn’t do in your city. If all you do is post about things you're trying to promote, people will get bored and tune you out (and your social reach will drop). Just talk to your followers the same way you would talk to a group of friends.



Second, this post didn’t drive traffic back to Do312, but that doesn’t mean it wasn’t a big win. If users are interacting with and sharing your content inside the social streams, that’s just another channel you can use in the future to act as an influencer. BUT, you need to build a repertoire with them first (see above).

Other News

Here's a quick rundown of other big happenings around the Network:
  • Do512 Family’s Big SXSW: South By isn’t just for the grown ups. Do512 Family has had a big week with their social media posts and had a day party of their own.
  • Do416 & Do214 Turn One: Dallas’ Do214 and Toronto’s Do416 both started one year ago this month. We’re all excited to see what’s in store for year two!
  • Ryan Adams RT’s Do206: Do206 posted a fun Ryan Adams-themed article and got RT’d by the man himself!



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Friday, March 20, 2015

Metro News: SXSW Edition

Our regular Metro News updates highlight big wins, cool ideas, and notable events from around the Network so you can stay up to date on what your counterparts around the U.S., Canada, and Mexico are doing.

SXSW is heading into the homestretch this weekend, so we wanted to keep you up to date on what everyone in the Network has been doing down here in Austin the past week.

DOxPBR Was A Big Success!

Yesterday was the DOxPBR day party featuring Of Montreal, Ghostface & Raekwon, and a surprise appearance from Charles Bradley. It was exciting to have the Network and all the metros in the spotlight in front of such a big crowd and alongside great brands like PBR and Rhapsody.








Thanks to everyone that came down to The Soot Inn from far and wide to help promote the Network!

Metro Parties All Over SXSW

Besides the DoStuff Network party, metros have been well represented over the past week here in Austin.

Do415 and NoisePop are throwing a showcase this afternoon down on Red River St. at the Red Eyed Fly.



DoLA and The Echo threw a rowdy hump day happy hour earlier in the week at Serrano’s.



And Do512 has had their hands on a handful of big showcases throughout the week, in addition to keeping great bands filing through the Do512 Lounge. Check out the video from Surfer Blood’s performance below, and swing by the lounge this afternoon for Gang of Four!



Do312 Shows How To Own Social Media

Do312 had their most successful Facebook post of all time earlier this week. A simple a screenshot of one of their #ChicagoSkipDay tweets got over 13,000 likes and 1,200 shares. Meanwhile, back on Twitter their “#ChicagoSkipDay” hashtag trended locally in Chicago and included over 160 tweets and RT’s.


There are couple important things to point out here.

First, this shows how valuable it is to be authentic on social media. Twitter and Facebook can do a lot of things for you, but none of them can happen unless people like following you.

You have to build up camaraderie with your fans before they’ll listen to your opinion about what they should and shouldn’t do in your city. If all you do is post about things you're trying to promote, people will get bored and tune you out (and your social reach will drop). Just talk to your followers the same way you would talk to a group of friends.



Second, this post didn’t drive traffic back to Do312, but that doesn’t mean it wasn’t a big win. If users are interacting with and sharing your content inside the social streams, that’s just another channel you can use in the future to act as an influencer. BUT, you need to build a repertoire with them first (see above).

Other News

Here's a quick rundown of other big happenings around the Network:
  • Do512 Family’s Big SXSW: South By isn’t just for the grown ups. Do512 Family has had a big week with their social media posts and had a day party of their own.
  • Do416 & Do214 Turn One: Dallas’ Do214 and Toronto’s Do416 both started one year ago this month. We’re all excited to see what’s in store for year two!
  • Ryan Adams RT’s Do206: Do206 posted a fun Ryan Adams-themed article and got RT’d by the man himself!



No comments:

Post a Comment

Thoughts to share? DO!