Friday, March 6, 2015

Metro News: Do206’s Bicycle Ads, doNYC’s Gov Ball ECP, Do214’s Anniversary Party, and more

Our regular Metro News updates highlight big wins, cool ideas, and notable events from around the Network so you can stay up to date on what your counterparts around the U.S., Canada, and Mexico are doing.

Things are starting to starting to heat up in 2015 as we cruise into March. Check out all the awesome stuff that’s been going on around the Network the past couple of weeks!

Do206’s Freewheelin’ Bicycle Ads


If you been in downtown Seattle the past week, you might have noticed Do206’s logo roll by you on the back of a bike. Do206 put together a great trade deal with the “carbon free cargo” company, Freewheel.

As part of the deal, Do206 exchanged 2 weeks of brand ads on their site for 1.5 weeks of Freewheel ads on their bikes. Freewheel also posted a great blog post introducing Do206 to its followers. (CMs -- scout that link back to Do206!)

This was a great win by Do206 to leverage excess ad inventory on the site into greater brand awareness in the downtown Seattle area.



doNYC’s Governors Ball ECP

doNYC has always had a close relationship with the Governors Ball festival, but this year they worked together to build an ECP on the Gov Ball website to show curated concerts featuring Gov Ball artists in NYC.

The ECP was introduced yesterday in a dedicated email blast by Governors Ball, and has received over 4.7K page views in the first 24 hours!

Other News

Here's a quick rundown of other big happenings around the Network:



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Thoughts to share? DO!

Friday, March 6, 2015

Metro News: Do206’s Bicycle Ads, doNYC’s Gov Ball ECP, Do214’s Anniversary Party, and more

Our regular Metro News updates highlight big wins, cool ideas, and notable events from around the Network so you can stay up to date on what your counterparts around the U.S., Canada, and Mexico are doing.

Things are starting to starting to heat up in 2015 as we cruise into March. Check out all the awesome stuff that’s been going on around the Network the past couple of weeks!

Do206’s Freewheelin’ Bicycle Ads


If you been in downtown Seattle the past week, you might have noticed Do206’s logo roll by you on the back of a bike. Do206 put together a great trade deal with the “carbon free cargo” company, Freewheel.

As part of the deal, Do206 exchanged 2 weeks of brand ads on their site for 1.5 weeks of Freewheel ads on their bikes. Freewheel also posted a great blog post introducing Do206 to its followers. (CMs -- scout that link back to Do206!)

This was a great win by Do206 to leverage excess ad inventory on the site into greater brand awareness in the downtown Seattle area.



doNYC’s Governors Ball ECP

doNYC has always had a close relationship with the Governors Ball festival, but this year they worked together to build an ECP on the Gov Ball website to show curated concerts featuring Gov Ball artists in NYC.

The ECP was introduced yesterday in a dedicated email blast by Governors Ball, and has received over 4.7K page views in the first 24 hours!

Other News

Here's a quick rundown of other big happenings around the Network:



No comments:

Post a Comment

Thoughts to share? DO!