There's nothing mythical about Sasquatch traffic
 

Accolades go out to Do206 for setting their own high water mark in email engagement last week, receiving 500+ more newsletter clicks than their previous record.

And while it's no surprise that the spike in interest was Sasquatch-related, the nature of the content is out of the norm. Was it a big giveaway? An exclusive look at next year's lineup? Avideo of the real Sasquatch?

Nope, nope, and nope.

Do206 managed to snag their highest click rate in over 3 months thanks to this content block promoting their photo recap.  

A total of 1145 unique recipients clicked Sasquatch-related content in that area of the newsletter, accounting for 49% of all the week's clicks. This link directed users to the Do206 latest page, with the top 6 posts (at the time of the email) all focusing on Sasquatch. An adjusted bounce rate of around 3% proves that people were then able to find the content they then wanted to peruse.

Of course, before you go wild filling your newsletter with big ol' photo content blocks, think "is this something that everyone, or at least the vast majority of my email list, will care about?"Photos from that repeating karaoke night probably don't make the cut.

In this case, Sasquatch is THE marquee Seattle music event, and drives more traffic to Do206 than anything else during the year. So think about what that one event is for your market, and start brainstorming ways you can keep milking traffic after it's over and done with.

And as always, check out all of your stats, email and otherwise, in the freshly updated Weekly KPI Report below: