Tuesday, June 30, 2015

How You (and the network) Did Last Week - 6/30/15

Winner of the Week: DoLA! 

DoLA crafts an ECP for craft beer and brews tons o' traffic.
 
We've now made it through an entire year of Winners of the Week, and 52 weeks later, they just keep getting better. This week, a tip of the hat goes to DoLA for their sudsy success in creating the LA Beer Week ECP.

As always, the numbers to back it up:
  • With 50K pageviews over the last week, the LA Beer Week ECP alone accounted for 43% of DoLA's weekly traffic to site + ECPs. Thanks to this, DoLA had their highest week of ECP traffic over the last 10 months.
     
  • All told, the LABW calendar tallied over 110K pageviews during the 23 days it was live. That's more than 2X the traffic to ECP giant, KCRW. 
     
  • As an added bonus, 900+ users registered on the DALB calendar, with over 100 of them opting to sign up for DoLA as well.
All of this is a fantastic example of getting the most out of promoting an event series. It's easy to get stuck in the rut thinking that ECPs are the sole domain of radio stations and blogs, but DoLA has made a habit of integrating them into deals with event series that need calendars.

DoLA has already been doing this for a while with the Twilight Concert Series, and joins the likes of other metros' previous success with calendars for event series, including DoNYC's SummerStage and Do502's Waterfront Wednesdays.

The main thing is to identify people that 1) have a sizable audience but 2) lack the tools to build out their own calendar. Always have an ECP in the back of your mind when working with these partners, since it can be a fantastic way to add an immediate audience boost on top of whatever else you're getting out of the relationship. 

Finally, a special runner up Winner of the Week to Nashville, who had their highest week of traffic in more than a year thanks to their Live on the Green FB post. The content got 15K organic reach and 65 shares, most notably from Mercy Lounge and by their own Rhea Foote in the Young Entertainment Professionals group. Great work guys!

Get to work landing your market's beer week calendar and then watch your stats climb in the below Weekly KPI Report:

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Tuesday, June 30, 2015

How You (and the network) Did Last Week - 6/30/15

Winner of the Week: DoLA! 

DoLA crafts an ECP for craft beer and brews tons o' traffic.
 
We've now made it through an entire year of Winners of the Week, and 52 weeks later, they just keep getting better. This week, a tip of the hat goes to DoLA for their sudsy success in creating the LA Beer Week ECP.

As always, the numbers to back it up:
  • With 50K pageviews over the last week, the LA Beer Week ECP alone accounted for 43% of DoLA's weekly traffic to site + ECPs. Thanks to this, DoLA had their highest week of ECP traffic over the last 10 months.
     
  • All told, the LABW calendar tallied over 110K pageviews during the 23 days it was live. That's more than 2X the traffic to ECP giant, KCRW. 
     
  • As an added bonus, 900+ users registered on the DALB calendar, with over 100 of them opting to sign up for DoLA as well.
All of this is a fantastic example of getting the most out of promoting an event series. It's easy to get stuck in the rut thinking that ECPs are the sole domain of radio stations and blogs, but DoLA has made a habit of integrating them into deals with event series that need calendars.

DoLA has already been doing this for a while with the Twilight Concert Series, and joins the likes of other metros' previous success with calendars for event series, including DoNYC's SummerStage and Do502's Waterfront Wednesdays.

The main thing is to identify people that 1) have a sizable audience but 2) lack the tools to build out their own calendar. Always have an ECP in the back of your mind when working with these partners, since it can be a fantastic way to add an immediate audience boost on top of whatever else you're getting out of the relationship. 

Finally, a special runner up Winner of the Week to Nashville, who had their highest week of traffic in more than a year thanks to their Live on the Green FB post. The content got 15K organic reach and 65 shares, most notably from Mercy Lounge and by their own Rhea Foote in the Young Entertainment Professionals group. Great work guys!

Get to work landing your market's beer week calendar and then watch your stats climb in the below Weekly KPI Report:

No comments:

Post a Comment

Thoughts to share? DO!