Tuesday, August 18, 2015

How You (and the network) Did Last Week - 8/17/15

Winner of the Week:
Do317, DoLA, & Do502!

New App Partnerships + Louisville Makes Good on ABT (Always Be Testin')
As is customary now that we're in the dawn of the DoStuff App, here's our newly overhauled App User Leaderboard (it's the same one you should've received earlier today). And while Do512 still has the most downloads and Do502 has the highest % of normalized audience, we thought we'd share a few wins from markets that have locked down some impressive partnerships:
  • Do317: Partnering with The Vogue to promote the app via their exclusive "12 Months of Shows" giveaway.
  • DoLA: Offering drink tickets to people who have the app on site at Echo Park Rising. This is part of their long term plan to offer app-exclusive rewards to early adopters of the app. Check out the nitty gritty.
Have a creative app partnership you want shared? Let us know by putting it in the partnership spreadsheet!

Outside of App Land, Do502 takes home the Winner of the Week this time thanks to capitalizing on some new Mailchimp testing functionality.

The long and short of it:
  • Thanks to Mailchimp overhauling their testing platform, you can now do things like testing 3 variations at once and easily A/B test entire blocks of your content without digging into the HTML
  • Do502 decided to use this to test their weekly newsletter with From fields of "Do502," "Amelia," and "Jeffrey." But can something as small as a From field make all that big of difference?
  • According to the data, yes it does. Simply changing the From field to "Jeffrey" instead of their typical "Do502" increased their open rate from 16.2% to 20.4%, an increase of 26% over the "Do502" control From field. That 20.4% open rate is higher than any of their previous 4 months' newsletters.
Of course, it's hard to say if this same bump would happen in all markets - but thankfully, there's an easy way to find out. Hell, if DoLA saw a similar 26% increase in open rate, that would mean roughly 39,000 more people opening and reading their email per month.

See how many more opens or clicks you could get with a little more testing, as well as all of your other stats, in the Weekly KPI Report below:

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Post a Comment

Thoughts to share? DO!

Tuesday, August 18, 2015

How You (and the network) Did Last Week - 8/17/15

Winner of the Week:
Do317, DoLA, & Do502!

New App Partnerships + Louisville Makes Good on ABT (Always Be Testin')
As is customary now that we're in the dawn of the DoStuff App, here's our newly overhauled App User Leaderboard (it's the same one you should've received earlier today). And while Do512 still has the most downloads and Do502 has the highest % of normalized audience, we thought we'd share a few wins from markets that have locked down some impressive partnerships:
  • Do317: Partnering with The Vogue to promote the app via their exclusive "12 Months of Shows" giveaway.
  • DoLA: Offering drink tickets to people who have the app on site at Echo Park Rising. This is part of their long term plan to offer app-exclusive rewards to early adopters of the app. Check out the nitty gritty.
Have a creative app partnership you want shared? Let us know by putting it in the partnership spreadsheet!

Outside of App Land, Do502 takes home the Winner of the Week this time thanks to capitalizing on some new Mailchimp testing functionality.

The long and short of it:
  • Thanks to Mailchimp overhauling their testing platform, you can now do things like testing 3 variations at once and easily A/B test entire blocks of your content without digging into the HTML
  • Do502 decided to use this to test their weekly newsletter with From fields of "Do502," "Amelia," and "Jeffrey." But can something as small as a From field make all that big of difference?
  • According to the data, yes it does. Simply changing the From field to "Jeffrey" instead of their typical "Do502" increased their open rate from 16.2% to 20.4%, an increase of 26% over the "Do502" control From field. That 20.4% open rate is higher than any of their previous 4 months' newsletters.
Of course, it's hard to say if this same bump would happen in all markets - but thankfully, there's an easy way to find out. Hell, if DoLA saw a similar 26% increase in open rate, that would mean roughly 39,000 more people opening and reading their email per month.

See how many more opens or clicks you could get with a little more testing, as well as all of your other stats, in the Weekly KPI Report below:

No comments:

Post a Comment

Thoughts to share? DO!