Winner of the Week:
DoTheBay + Do502!
DoTheBay nails the Outside Lands outlier + Do502 shakes up our app leaderboard.
To get right to the good stuff, here's our newly updated App User Leaderboard! Do502 stands at the top, but Do317 is poised for an upset as we head into week 3. Looking at straight up WoW growth, Do512 takes the top spot with 287 new users, and Do317 again takes home the silver with 229 users added. Nice work all!
In non-app news, DoTheBay secured a much-deserved Winner of the Week award thanks to them squeezing all the possible traffic juice out of Outside Lands this year.
Check it:
In non-app news, DoTheBay secured a much-deserved Winner of the Week award thanks to them squeezing all the possible traffic juice out of Outside Lands this year.
Check it:
- Outside Lands, by far DTB's biggest event, happens every year, right? Right. And every year Do415/DTB puts OSL stuff in their newsletter. This was last year's newsletter. This was this year's newsletter. Can you spot the difference?
- Last year's newsletter: Led with a Beardyman interview as the first bullet point, then went on to talk about how Do415 powers the OSL lineup which you can use to plan your schedule. This year's newsletter: Plugs a free secret Toro y Moi show as a teaser for all of the OSL After Parties
- That might seem like a crazy small detail, but it ended up being the difference in over 2,000 clicks! So while open rates stayed constant YoY, DTB was able to have their most clicked email of all time. In fact, they received more clicks than DoLA, Do312, and Do512, all of which have 3-4X more subscribers than DTB!
- All told, this helped their traffic grow by 29% compared to last year, despite the official OSL site sending 64% less traffic last week than it did the same time last year.
All of this can be accomplished by dialing in on what your email audience enjoys the most. Typically this is fests and free stuff. So if you have a show that your humble subscriber could go to for free and it's tied in with a fest, then that's a surefire email winner. Lead with that, and a click bounty awaits.
Check out how well your last email did, as well as all your other metrics in the most recent update to the Weekly KPI Report below:
Check out how well your last email did, as well as all your other metrics in the most recent update to the Weekly KPI Report below:
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