Winner of the Week:
DoLA + Share Digest!
We'll keep things brief this week, so dive straight into the meat of the App User Leaderboard. DoLA had a strong surge forward last week, with 780 new app users, earning them the top spot for last week. We've highlighted their strong app partnerships in past KPI updates, so help us highlight you by making sure to put anything you've got in the works to promote the app in the
partnership tracking spreadsheet.
And since it's been a while since we've focused on purely the social side of things, here's a quick rundown of what got the most shares on Facebook last week:
- Do206 Goes Back to the Nerd Well: Seattle seized the opportunity of the recent PAX Prime gaming convention to trot back out their previously successful "10 places every geek should visit in Seattle" list. Great example of content recontextualization thatearned them 20 shares.
- Do502's Dog Day Afternoon Delight: Louisville capitalized on the inherent social appeal of National Dog Day and put together this list of pooch-friendly spots around town. That content alone was good for a whoppin' 79 shares. We'll be digging in more on this content across the network on content calls, since it's something multiple metros have pushed out, so stay tuned..
- Do512 Remembers a Legend: Austin racked up an impressive 1,129 shares on a single post by polling people for their favorite stevie Ray Vaughan moment on the 25th anniversary of his passing. Check it out, and think about similar icons in your city that matter to your audience. Definitely something that's replicable around the network.
Check out your successful shares along with all of your other stats in the newly updated KPIs below:
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