Winner of the Week: Do615!
Another week, another 5,000+ new users on the DoStuff app network-wide. With app launch parties in full swing, six metros (Do206, Do210, Do416, Do502, Do503, and Do615) had their highest week of new users to date. Check out your metro's contribution in the updated App User Leaderboard. The top 3 metros last week in new users were Do512, Do502, and Do416, who managed to secure even more featured app promo on the Canadian app store.
Checking in on non-app traffic, Do615 welcomed the start of autumn with some great content that secured their claim to Winner of the Week. Specifics below:
- The first step to Do615's content win was creating this slick-looking How To Do Fall page, complete with nicely designed graphics and a simple layout that looks great on mobile.
- Of course, the best-made content is only as successful as your ability to get people to view it. In this case, almost all traffic came from social, where Do615 did all the right steps to help the piece take off. Stuff like calling out specific points of value to the reader in the post headline, tagging partners involved in the content piece, and securing shares from venues featured in the guide.
- When Do615 added $15 in spend to all of the above, they were able to secure a total of 49 shares (second most shares of any content produced this year), good for right around 10K organic reach.
- All of this social love propelled their fall guide to a total of 4.5K pageviews. Even more impressive is that the fall guide landing page accounts for roughly half of that traffic, with the other 2K+ pageviews going to the content featured in the guide from people clicking through the various posts, each of which got between 200 - 750 pageviews
For the rest of the metros that are pushing out your How To Do Fall page, take note of Nashville's success, and see if you can do the same in your market. We'll be chatting about it in depth on our next content call as well!
In the meantime, check out all of your stats below:
In the meantime, check out all of your stats below:
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