How You (and the network) Did Last Week - 3/7/16

Winner of the Week: Do312!

• Last week was a great example of what happens when a daily email market is firing on all cylinders. Despite 5 emails in a week, their open rate was actually higher compared to the same week last year, helping push them to 8X as much traffic from email as last year.
   
• So what makes for good daily email content? The biggest winners in order were: 

1. Lolla Happy Hours RSVP - Program Do312 sold to C3 with Bud presenting. RSVP for free beer, music and a chance to win Lolla tix.
2. Venue calendar announce featuring Bob Dylan - great way to turn a venue announcing their calendar into timely newsletter content
3. SX In Your Town - content that requires none of your time to put together!
4. Hangout Flyaway - network audience sweeps that's been big in several markets
5. Old Style Pizza Summit - pretty rad pizza-themed program w/ lens sponsorship sold to Old Style for $2.5K

• No surprise that content that does well in weekly emails (RSVPs, big show announcements, festival stuff...pizza?) all kill it in dailies, with each of those getting 1K+ sessions from email.
   
• When you add to that two pretty nifty content pieces supported by their Jack partnership (10 Venue Secrets and Best Hotel Bars) you get the makings of a solid 138% YoY traffic growth.