Winner of the Week: Do512!
Alright, admittedly this Winner of the Week edition is a week late. But now that the SXSW dust has settled, it seemed as good a time as any to check on where Do512 stands after their yearly audience bonanza. Some highlights:
- The effects of SX ran through all of Do512's channels, with Instagram as one of their largest growth areas. Do512 added 2,000 followers in the two KPI weeks that spanned SX, making them the first metro to top 50K IG followers. That goes along with them being the first metro to break the 100K FB followers mark, again a milestone Do512 blew by during SX.
- However, their social growth was eclipsed by their growth in subscribers. In those same 2 SX KPI weeks, Austin added just under 25K (!) subscribers. Compare that to last year, when they added only a little over 12K in the same 2-week SX period. At 298K, their list now stands perilously close to the 300K mark. Interestingly though, their RSVPs (the main source of new registrations/subscribers) were relatively flat compared to 2015. So what was the game changer for new registered users?
- App traffic. An additional 16K users racked up nearly 157K sessions, averaging roughly 10 sessions during the conference. Perhaps even more impressive is the roughly 108K times users added shows to their profile during this period.
Granted, all of these pie in the sky numbers are really just a proxy for Do512's continued expansion of their actual presence throughout SX, but it does speak to the power of the app as the go-to tool for a festival. And while every market doesn't have a SXSW, every market does have festivals, and you might've heard that we're making a push to position the app as the appfor any fest.
Questions? You know where to find us. In the meantime, scan some stats:
Questions? You know where to find us. In the meantime, scan some stats:
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