Winner of the Week: Do314!
Spring has sprung for many of our markets, and St. Louis capitalized on it to secure their highest week of traffic in the past 62 weeks. Check it:
- The single reason behind Do314's outlier week was the success of their patios list. That page alone crested 1.2K pageviews last week, and accounted for 30% of their traffic to site.
- Out of that Patio page traffic, 86% of it came from Facebook. No surprise when you check out their post that received a whopping 51 shares on its way to 12K organic reach. That's 10X more reach than any other Do314 content posted on FB this year.
- Of course lots of metros have been making this content for years. It's been a big winner for Do512, DoTheBay, Do502, Do615, and even for Do312 (both regular and wintervariety). But whether you've got one on hand or are building your patios list this week, it's a great time to toss it on FB and maybe even put a little money behind it to get it going.
All of this speaks to the importance of building out solid seasonal lists and capitalizing on them by timely social pushes. Once you're finished combing through your city's finest patios, check out all your stats in last week's stats below:
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