Winner of the Week: DoLA!
Our Winner of the Week award heads out to the west coast, where DoLA capitalized on everything hush hush about Coachella for some serious traffic:
- Rather than go over the same well worn festival-related content (bands to see, stuff to bring, etc.) DoLA put together this definitive list of all the parties happening around Coachella. A killer example of using our platform to do what it does best: showcase events. And to go a step further, they even promised to help their audience actually get into said parties, including a guaranteed entry giveaway.
- All it took was one email to unlock a trove of traffic. The subject line promise of being able to "RSVP for the coolest Coachella parties" was enough to make it the 7th most opened email and 5th most clicked DoLA email of all time. With more than half of those clicks hitting the Coachella content, it was the makings of a surefire content hit.
- When all was said and done, DoLA rode a week of email success (including other, slightly less trafficked, big hits), notching 4K more clicks and site sessions than ever before.
All this points to a tried and true service of acting as event guide to anything exclusive or unofficial. If you think about it, not all that different from how Do512 first rose to prominence on being the best source for the less-than-official SX events.
Take a moment to ponder if something similar exists in your market, and then see how it might affect your weekly stats (freshly updated below):
Take a moment to ponder if something similar exists in your market, and then see how it might affect your weekly stats (freshly updated below):
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