Winner of the Week: Do206!
Seattle secures the rare non-site-traffic-focused Winne
- If you've been poring over the Weekly KPI report late at night (hey, a guy can dream) and accidentally clicked into the second tab, you would've seen a steady increase in Do206's ECP traffic over the last several weeks. But what was the cause of their 60% increase in MoM ECP traffic?
- None other than this slick-looking Hotel Max ECP, which launched one month ago. With 5K uniques in the first month it's been live, it's an automatic 7% increase in their total ad traffic. Plus, 60K uniques over the course of a year is nothing to sneeze at.
- Nestled among links to Zipcar and Sub Pop merch, Do206's event calendar offering is a great complement to the portfolio of Hotel Max's services. And it's just one way that metros can work with hotels to fill that need of event recommendation (you can check out more in our Hotel Opportunities deck)
We'd like to think that their are other metros who could make a move into the hotel space, especially now with proof of concept. In fact, Provenance hotels operates properties in Portland and Nashville in addition to Seattle, and Do604 is closing in on a non-Provenance hotels ECP in exchange for comp rooms and ad inventory.
That's enough hospitality talk for one week, but check out your newly updated stats below, and see where 60K unique ECP visits over the next year would put you:
That's enough hospitality talk for one week, but check out your newly updated stats below, and see where 60K unique ECP visits over the next year would put you:
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