How You (and the network) Did Last Week - 4/5/16

Winner of the Week: Do416!

• The only notable logistical changes to Do416's spring take on their giveaways campaign was that they only ran the campaign for a total of 5 consecutive days, M-F last week. Otherwise, promotion was very much the same, with a dedicated blast and ~$40 of paid social announcing a festival giveaway that was live for just 24 hours.
   
• How was performance? For email, results again indicate that increasing email frequency is 100% justifiable when serving up the content your subscribers want every day. A quick comparison of Do416's average metrics during Festival Fest as compared to all of their newsletters from the previous year:

• Social traction was no different, with tons of engagement per post, peaking with their final day's giveaway, a post that netted them 32K organic reach, entirely because the partner fest shared. Essential for getting new subscribers outside of your existing audience.
   
• The end result? Do416 received 13.6K site sessions and their second highest week of traffic to site ever, after 12 Days of Giveaways. Of that traffic, 83% came from FestivalFest. Plus the 671 net new subscribers they secured is nothing to sneeze at.