How You (and the network) Did Last Week - 6/14/16

Winners of the Week:

Do314 + doNYC!

• Do314 notched their highest week of traffic in the 100+ weeks we've done weekly reporting. They now join the ranks of several metros involved in listing and presenting shows around a festival. In this case, it's co-presenting the Loudest Summer Serieswith giveaways to each show + chances to win tickets to LouFest. The events were already a hit in their email announcing the series, with traffic to those events accounting for over 25% of their total site traffic last week.
   
• For doNYC, we could go into detail about the success of show announcements in daily emails, like the 3K+ people clicking on Roots Picnic. Or that they have the flexibility to include multiple pieces of sponsored content in a single email, and still have crazy high engagement on their SeatGeek campaign. But what you really need to know is that doNYC quietly had more than 3X the amount of traffic they had last year, and they did it during the post-Gov Ball lull. Here's what YoY data looks like for them last week; the box in red represents the days they sent daily emails. You decide for yourself.