How You (and the network) Did Last Week - 6/27/16

Winners of the Week:

Do214 + DoLA!

• A quarter of Do214's traffic last week landed on their RSVP for the Decks in the Park kickoff event. Do214 took a page out of the event's promotion earlier in the month with a video post that got crazy engagement before the RSVP was announced, and followed suit with their own posting of the video + RSVP link. Social traffic accounted for 70% of the traffic to that page, but they also got a nice boost with referral traffic from Decks In The Park landing page. For that, Do214 tried a variant of a feature we've developed where partners can embed pop-up (or in this case directly link to) splash pages that can capture giveaways or RSVPs. All of that led Do214 not only to their highest week of traffic (and more than 3X last year's traffic), but added over 1K new users for an incredibly solid partnership.
   
• DoLA had a similar strong week thanks to a couple of sold events they themselves produced. The first, a street art showcase for Lennox, received over 4K RSVPs. Most came from DoLA's strong promotion via email, but as is the case with successful RSVPs, it got helping hands via referral traffic from the likes of the venue, The Echo, and event emails sent out by the sponsor.  And of course, it doesn't hurt that the event looked pretty amazing. Combined with their "Party In My Living Room" event, a Deep Eddy house party hosted at the ever-popular secret location, those two events accounted for more than a third of their traffic for the week. Which is nothing to sneeze at, given that it was their highest traffic week of all time .