Winners of the Week:
Do615 + Do617 + DTB!
Three metros all land winner status today, thanks to the power of 1) festival announcements in emails and 2) a unique spin on giveaways. Check it out:
- Do615 had a stellar week of email engagement thanks to the tried-and-true festival announce + giveaway. In Do615's case, they hit a ridiculous network-best 28% click through rate, thanks to the announce of Pilgrimmage Festival in their newsletter, driving more subscribers to click than any newsletter in their history. All told, this accounted for 24% of their total traffic for the week.
- Think that's a lot of email traffic? A whopping 45% of DTB's total traffic went to this page thanks to their dedicated email announcing the TIMF lineup + the prominent feature in their newsletter. That alone was enough to drive DTB to 3X YoY traffic growth, and their highest week of traffic in the last 84 weeks.
- Do617 celebrated the passing of June 17th (6/17) by unfurling a giveaway bonanzawhere they announced a new hot ticket you could win each hour. When the dust settled, Do617 scored 2800 "Win" clicks, the page accrued 33% of their traffic for the week, and Do617 had their highest week of traffic in the last 20 weeks.
Yet another indication on how it's often a few partnerships or campaigns that you execute that drive a large percentage of your weekly traffic (25-45% in the above examples). And even more so, the importance of making sure that you do everything you can to double down on those campaigns to squeeze as much engagement out of them as possible. We'll be working with each market to help with that (first step: read the last product update's tip of the week), but in the meantime...fresh stats await:
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