We've got a couple of wins worth highlighting as we head into the holiday season, from shows that just got announced, to shows happening right this very second. All the info:

• Do512: Over the last 3 months, Do512 has had 6 posts that have reached over 100K people organically. Two of them were content produced by media outlets other than Do512 (like this). The other 4? All of them were live streams of events they produced. In order of organic reach they were:

1. Sound and Cinema - 452K reach
2. Do512 Lounge - Taking Back Sunday - 203K reach
3. Do512 10 Year Anniversary - Post 1 - 140K reach
4. Do512 10 Year Anniversary - Post 2 - 104K reach
   
   Do512 has teamed up with a local streaming company to produce all of their live coverage of events, with their success continuing through last week's 10th anniversary party. We've mentioned this recently before, but lots of engagement to be had on FB for those that can successfully live stream shows or produce video content. Want to get this started in your metro? Hit us up and we'd be happy to advise. 

• Do416: Toronto had their highest week of traffic in 3 months thanks to also notching their highest clicks and opens in over 3 months. The difference maker?  The "Just Announced Shows" section of this email. A whopping 73% of the email's clicks came from that section, with Amy Schumer, Stars, and Run the Jewels leading the way.
  
  Interestingly, the CTA button only accounted for 7% of the emails total clicks, further proving that users especially prefer specificity when looking for Just Announced/Big On Sales. We're running several tests on how to best present lists of multiple shows in your daily emails, but we can always run more! Reach out if you'd like to test in your market, and we'll be communicating the results of the winning tests with you as they happen. 

We've got lots of big things planned on the audience front for the remainder of the year, but in the meantime, dig into your stats from last week: