Welcome back from summit! It was great seeing the whole posse in town, but now time to return to our various corners of North America on our quest of DoDomination.

And if you took one thing away from the audience panels in summit this year, hopefully it was the importance of nailing your daily emails, as it's the largest piece of the growth pie yet in 2016. We'll be doubling down on testing efforts to continue surfacing best practices, but in the meantime, check out some metros that are already doing great things:

• DTB: More and more we're seeing that not only including the right content matters, but choosing the correct format is just as important for driving sustained engagement. Case in point - this Lauryn Hill giveaway anchored a content block that collectively received 803 total clicks on October 28th. The content block accounted for more than a third of that email's clicks, in an email that was their highest click rate of the past two weeks. So good content in an overall good email. However, that doesn't mean that DoTheBay was done with Ms. Lauryn Hill.
  
  A mere 5 days later, DTB ran a "Last Chance" giveaway content block calling out the last day to win tickets to the same show, and wuddyaknow - another 979 total clicks. That's right, more clicks than the previous week's content block that included it with several other giveaways. That combined with an Anderson.Paak giveaway and Weeknd show announce to propel them to a solid 2X traffic of last year on 360% YoY email traffic growth last week.
  
  Lessons? 1) Use lists of giveaways to see which ones users are interacting with the most, then run the most popular ones again as "last chance giveaways" and 2) Users love specificity; and you can often get more engagement from a clear content block with one CTA rather than a jumble of things.
   
• Do214/DoLA: A quick hit on another two metros seeing 125 to 200% YoY traffic growth on the strength of email. Dallas had their single highest day of email traffic dating all the way back to June 30th thanks to the launch of their "Beer Sleepover" giveaway in partnership with Untapped Fest. DoLA kept things topical with the impending vote on marijuana legalization by pushing out their 10 best dispensaries list. It received 25% of their email traffic for the entire week and was the main reason they had triple the email traffic of last year. 

Lots more email learnings and trends that we'll be pulling out through the rest of the year, so get ready! Have something you want to test on your email...or any kind of growth test idea at all kicking around your head after summit? Send 'em to us!

And as always, weekly stats await: