It wouldn't be a holiday week without a heaping portion of winners, and we've got two piping hot ones to share with ya:

• Do615: Nashville became the 13th metro to fully switch to daily emails last week (they had been sending 3X per week previously), and, much like Ciara, the bump was immediately apparent. Last week marked their highest week of traffic in 9 months, and their 2nd highest week of traffic of all time. All thanks to a cool 451% YoY increase in email traffic.
  
  Of course, it takes more than just increasing frequency to hit numbers that high. In this case, Do615 timed it perfectly with the unveiling of their Golden Ticket campaign, which drove nearly half of all email traffic last week. For those unfamiliar with the concept, it involved promoting a chance to win tickets to every show at a given venue for the remainder of 2016. Pretty slick way to offer an engaging and novel giveaway during the slower time of the year. 

• Do617: Not to be outdone, Boston had their all-time highest week of traffic last week thanks to some giveaway virality. Specifically a giveaway for the aptly named "Total Package Tour" of NKOTB/Paula Abdul/Boyz II Men, an event that accounted for more than half of their total traffic for the week. 
  
  And while Do617 started the traffic avalanche by being the first to announce the show on social (check the 242 shares), you might be surprised that neither that post nor their newsletter that day were the largest traffic drivers to that event. Instead, a whopping 3.8K sessions were driven by individual users sharing the giveaway with their friends via our referral platform. And even better, those sessions converted into 1,575 new users! Kudos to Boston for showing the power of the giveaway referral platform.

We're here to answer questions on the best way to harness the power of giveaways, be they golden ticket, stadium show, or network-wide festival campaign. In the meantime, check your stats from last week below, and have a great time tryp(tophan)ing balls this week,