Tuesday, December 13, 2016

How You (and the network) Did Last Week - 12/13/16

Winner of the Week:
666 + The Network!


It's the most metal KPI update in DoStuff history! There are at least 6 good reasons to check out the wins below:
  • The 6s: If your metro started with a six, you had a good week. Case in point...Do604 had the highest YoY traffic last week (up 461%!) thanks to the convergence of their #12days campaign promoted w/ local partners and the culmination of their Leafly Comedy Tour event (and the closing of the network campaign as a whole). Do615 managed to reap their own rewards to the tune of 260% YoY traffic due to #12days + Forecastle announce via their email. And finally, Clay has been upping his email-building game for Do617 with some help from Coach Zachman, and the results are undeniable. CTR has climbed to an average of 8.58% over the past three weeks vs. 6.52% in the three months prior since they switched to dailies. Hands down the biggest contributing factor to them doubling YoY traffic this week. Nice work!
  • The Network: After last week's full 5 days of daily giveaways, how we lookin'? Through yesterday's ACL contest, we've notched over 140K entries AND our network-wide traffic is double what it was last year. Oh and last week had the highest open rate and CTR over the last 4 months across the network. And in the spirit of winners of the week, you can of course scope the updated list of ticket winners (and stalk their insta accounts) anytime you want here
Thanks to everyone's continued strong execution of #12days. We're excited for one more week of it to finish strong through the holidays (plus the special baker's dozen giveaway on Monday).

Questions? Growth ideas? Lonely? Just hit that reply button. Otherwise, dig in on some freshly baked stats:

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, December 13, 2016

How You (and the network) Did Last Week - 12/13/16

Winner of the Week:
666 + The Network!


It's the most metal KPI update in DoStuff history! There are at least 6 good reasons to check out the wins below:
  • The 6s: If your metro started with a six, you had a good week. Case in point...Do604 had the highest YoY traffic last week (up 461%!) thanks to the convergence of their #12days campaign promoted w/ local partners and the culmination of their Leafly Comedy Tour event (and the closing of the network campaign as a whole). Do615 managed to reap their own rewards to the tune of 260% YoY traffic due to #12days + Forecastle announce via their email. And finally, Clay has been upping his email-building game for Do617 with some help from Coach Zachman, and the results are undeniable. CTR has climbed to an average of 8.58% over the past three weeks vs. 6.52% in the three months prior since they switched to dailies. Hands down the biggest contributing factor to them doubling YoY traffic this week. Nice work!
  • The Network: After last week's full 5 days of daily giveaways, how we lookin'? Through yesterday's ACL contest, we've notched over 140K entries AND our network-wide traffic is double what it was last year. Oh and last week had the highest open rate and CTR over the last 4 months across the network. And in the spirit of winners of the week, you can of course scope the updated list of ticket winners (and stalk their insta accounts) anytime you want here
Thanks to everyone's continued strong execution of #12days. We're excited for one more week of it to finish strong through the holidays (plus the special baker's dozen giveaway on Monday).

Questions? Growth ideas? Lonely? Just hit that reply button. Otherwise, dig in on some freshly baked stats:

No comments:

Post a Comment

Thoughts to share? DO!