It's a special week for The DoStuff Network, as we even more dominant in the Midwest AND we had one hell of a network-wide campaign go live. Some choice stats below:

• Do816: Kansas City had their first official week as a sho 'nuff live site last week. Not only that, but they became the first metro to launch on daily emails. No surprise that email accounted for a solid 48% of their total sessions, with subscribers gravitating to everything from beer fests, to Tove Lo's holiday party, to the one and only Ginuwine. We can't wait for even greater things to come, and shoot some Slack love over to the KC team for their launch if you haven't already. 

• The Network: Guys...it's working. With 3 full days of #12DaysOfGiveaways in the can, we've managed to drive over 73,000 entries! Even cooler? More than 15,000 those were from users referring their friends, and 82% of those referred entrants were new users. In total, this campaign has driven 37,000+ new users. Another sign that users are loving it - network-wide open rate is the highest it's been in 8 weeks and total unique opens are up 431% from last year. In fact, #12DaysOfGiveaways has been such a success, we've added two more massive days of fest giveaways to finish strong. As the first network-wide campaign to involve all 21 cities, it ain't too shabby of a precedent. 

One note before you go diving into your stats - it looks like most of our sites got hit with some bot traffic from November 30th - December 2nd. The good news is it stopped showing up after those 3 days, and we have filters in place to exclude that data from analytics if it happens again. We'll also work to retroactively remove that data. There's info on the source of the spam here.

Hit us with any questions you might have, and get excited for next week's update that'll feature an entire week of #12days numbers (and any other wins of course).

All the stats to scan, per usual: