I promise this is the last time that we use #12...er...#13DaysOfGiveaways as a weekly winner, but now that the stats are all in, it seemed appropriate to give the full rundown. So without further ado...

• The Network: You've top content block'd and social media'd the living bejeezus out of festival tickets, so what was the payoff? Across the network we saw:
  
  --321,840 site sessions to contest pages
  --201,512 total campaign entrants
  --34,333 entrants driven by 16 local partners
  --22,566 entrants driven by user referrals
  --25,889 new subscribers
  
  We'll be pulling together a recap deck + case study in the next couple of days to share with partners and use as proof of concept for campaigns in the future. We're excited to do even larger runs of this in the future, so thanks for making the first #12days such a huge success!
   
• DTB + doNYC: We've got a couple of growth tests with exciting results thanks to the testing exploits of two metros. We found that, when presenting multiple giveaways in a single content block, hyperlinking each giveaway within the body text led to a 10% increase in clicks compared to a bulleted list. We'll be sending a full breakdown of this test to your inboxes later today. Also, DTB has started experimenting with video content to highlight their top picks. This post achieved more than 10X FB organic reach when compared to every other time they posted about top picks this year (like this or this). Part of a larger trend of successful video content, especially if you factor in the power of the almighty Drankgon. 

Got questions about how your metro performed during #12days? Ideas about social video content? Email tests you want to run? We love chattin.

And of course, last week's stats -