We're continuing the previous KPI update's theme of metros benefitting immensely from cultural event listings. Last week, Do214 had their highest week of traffic ever, thanks largely to the performance of these two event pages, which combined for 8,433 sessions. For comparison, that's 28% more sessions than Do214's entire site-wide weekly traffic average in 2016.

4,217 of those sessions came from organic search, with Do214 ranking impressively highly for searches like "fireworks in dallas tonight", "garland fireworks" and "dallas fireworks tonight", while a direct link from the local ABC station's website drove another 1,245 visits.

Two weeks in a row, two metros have had their highest weeks of traffic ever because of organic search wins like these. Who's next?! Who wants help setting up scrapers to bring in these sorts of events?!

There were a lot of other wins to celebrate from last week: Boston's traffic is up 556% from last week last year; Tijuana's up 438%; St. Louis 409%; and Austin had their highest week of traffic since SX, to name a few. Hats off to all of your hard work!