Winner of the Week: Do312
Do312 (who just announced their 7th birthday bash) has been leveling up on creative contests and has the growth to prove it. What kind of growth, you ask? We're talking about:
- 16,632 new Twitter followers
- 1,661 Facebook post likes, 1,272 comments and 410 shares
- 26,666 new email subscribers
Let's dig into how they did it:
The Twitter followers came from this contest, in which Do312 asked users to quote and retweet with their favorite Lollapalooza artist to win a pair of GA wristbands. The contest's announcement tweet alone has been retweeted 1,738 times to date and helped catapult our Chicago team to a 76.81% lift in Twitter followers from this point last year.
Metros with more than one pair of tickets to give away to a major festival, take note of the above! If you're using more than one pair for an on-site giveaway, you may be wasting an opportunity.
Do312 followed up on the Twitter contest with an engagement-fueled Facebook promotion and an emoji explosion on Instagram, leaving Lorena Cupcake & Co with a flurry of Facebook engagement and 64% YoY growth in Instagram followers.
The email growth was spread out between three creative contests: this Toast of the Coast competition, this Cat-Ify A Punk Album contest and this Lollapalooza flyaway -- plus the tried-and-true staples of after-show giveaways and RSVPs for unofficial events around the festival. When all was said and done, the 26,666 new subscribers helped propel Do312 to a week of 147,469 unique email opens, their highest ever. Please reach out to Support for more information on how any of these promotions came together.
The weeks before your city's biggest musical festival can be hectic and stressful, making it easy to put the creativity aside and rush to get everything done. However, these weeks are also usually the best times to push forward on audience growth. Do312 dug in deep and proved that notion here; jean jackets off to them for their hard work.
But the good news from last week wasn't contained to just Chicago. Let's strap on our Jack Daniel's fanny packs and...
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