To do so, they prompted their audience to win VIP tickets to Legends Fest by voting for their favorite band to play the festival. Genius! The voting page ended up generating 60% of Do250’s page views for the week and propelling Do250 to their highest week of traffic ever.

Here’s how our Victorians drove so much traffic to that page:

• this Facebook post (with all finalists tagged), which ended up being one of the metro's most engaging posts to date, and also drove 37% of the traffic to the page
• this dedicated email
• A canned email to all 15 of the finalist artists in the 'play the fest' contest, which in turn helped the artists to drive thousands of additional visitors to the page.

The canned email provided the contest finalists a shareable link and clear CTA to encourage their friends, family and acquaintances to vote for their band. Here's that email:

Hello Again!

We are stoked to let you know that you have been selected as one of the 15 finalists for the 2nd annual Play Legends Contest!

We have just announced you as one of our finalists, and wanted to touch base to give you a heads up, and to answer any questions you may have.

We will open the contest to the public to vote to help us curate the final spot at Legends Valley Music Festival at Sugar.

Your fans can cast their vote at: do250.com/p/play-legends
Voting closes Aug 20th at Midnight!
Each fan is eligible for 1 vote per day, through their facebook login.

We've attached a few graphics that you can use to help engage your fans!

Congrats and best of luck!

Do250 & Legends Valley

Do250 did four things exceptionally well in this campaign:

• Creatively combining two high-impact growth techniques to win big.
• Tagging all of the associated artists when posting on social.
• Promoting a single initiative across multiple channels.
• Personally requesting that all of the associated artists share the content.

Want help planning your next big campaign? Drop Support a line!

And Do250 wasn't the only metro with a big week last week. Do604 had their most unique email opens ever, Do312 made big leaps in site engagement, Facebook engagement, site traffic and much more. Let's crack open an ice cold Austin Eastciders and....