Update! Your metro's monthly goals docs are updated for the month of July. Head on over to the Audience Development hub to check them out.Winner of the Week: DoTheBayIf we had a tattoo for every time a "play the festival" contest moved the meter for a metro's growth, we'd be Jason Ricciardi! Last week marked DoTheBay's highest week of traffic ever (!!!), thanks to a combination of the following (in order of traffic impact): 1. This Play 20th Street Block Party Contest, where musicians have been invited to submit their tracks to win a spot on Noise Pop's 20th Street Block Party lineup. The contest has 14,189 page views and 3,358 entries so far, and it's open through the 14th. DoTheBay General Manager Brett Leader mentioned: We previously tried the band contest earlier in the year for Noise Pop Festival and wanted to give it another shot with 20th Street Block Party. This time, we're doing a lot more hand-holding with every artist who enters, so they fully understand how the contest works and how to rally their fans to vote. We're also pushing the contest harder in other areas than we previously did, which is resulting in almost double the amount of entries from the last go around. Part of the Outside Lands Night Shows success was that we sent a dedicated blast exactly when the shows got announced (even beating the festival with their email blast). We had similar success last year with the Treasure Island Lineup announcement. Definitely encourage other metros to leverage their festival partnerships and send dedicated blasts as soon as lineups are announced. 3. And each of the following pages also earned over 2,000 page views last week: Free Admission Days Guide, Dog Surfing Championships, Outside Lands Festival Giveaway and the How To Do Summer Guide, propelling DoTheBay to their highest week of traffic ever (56,432 page views) -- plus 1,829 new email subscribers to boot. Has your metro done a "play the festival" contest? What questions do you have about setting one up? Ask us! And then.... |
Wednesday, August 9, 2017
How You (and the network) Did Last Week - 8/9/2017
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KPI Updates
Update! Your metro's monthly goals docs are updated for the month of July. Head on over to the Audience Development hub to check them out.Winner of the Week: DoTheBayIf we had a tattoo for every time a "play the festival" contest moved the meter for a metro's growth, we'd be Jason Ricciardi! Last week marked DoTheBay's highest week of traffic ever (!!!), thanks to a combination of the following (in order of traffic impact): 1. This Play 20th Street Block Party Contest, where musicians have been invited to submit their tracks to win a spot on Noise Pop's 20th Street Block Party lineup. The contest has 14,189 page views and 3,358 entries so far, and it's open through the 14th. DoTheBay General Manager Brett Leader mentioned: We previously tried the band contest earlier in the year for Noise Pop Festival and wanted to give it another shot with 20th Street Block Party. This time, we're doing a lot more hand-holding with every artist who enters, so they fully understand how the contest works and how to rally their fans to vote. We're also pushing the contest harder in other areas than we previously did, which is resulting in almost double the amount of entries from the last go around. Part of the Outside Lands Night Shows success was that we sent a dedicated blast exactly when the shows got announced (even beating the festival with their email blast). We had similar success last year with the Treasure Island Lineup announcement. Definitely encourage other metros to leverage their festival partnerships and send dedicated blasts as soon as lineups are announced. 3. And each of the following pages also earned over 2,000 page views last week: Free Admission Days Guide, Dog Surfing Championships, Outside Lands Festival Giveaway and the How To Do Summer Guide, propelling DoTheBay to their highest week of traffic ever (56,432 page views) -- plus 1,829 new email subscribers to boot. Has your metro done a "play the festival" contest? What questions do you have about setting one up? Ask us! And then.... |
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Wednesday, August 9, 2017
How You (and the network) Did Last Week - 8/9/2017
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