Winners of the Week:
Cities Who Made Mayweather vs. McGregor Watch Guides
Last Saturday's Mayweather vs. McGregor boxing match was one of the year's most anticipated sporting events - and since it was only available to watch on pay per view and took place on a Saturday night, it was prime fodder for us to capitalize on by making watch guides.
Who made a guide?
- Do214, Do312, Do317, Do503, Do615, Do816
- Do206, Do250, Do314, Do502, Do512, Do617
- DoLA, doNYC, DoSD, DoTheBay, HazTJ, Do210 and Do604
- Do615: Made a guide; offered Do615 discount promo codes for one party; did a giveaway for another; and got a link to another on the Tennessean (part of the USA Today Network). The extra 2K pageviews from organic search alone helped propel them to their 3rd-highest week of traffic ever.
- Do312: Made a guide with a highly-searchable title; racked up 12,319 page views on their fight content - 7,356 of which were from organic search. The fight guide was the most visited page on Do312 last week.
- Do503 - Their guide was their 3rd most successful content piece in Do503 history; and was the most visited page on Do503 last week by a mile. Fight content accounted for 20% of Do503's traffic last week, which was their 4th-highest week of traffic ever.
- Match your page titles to what users are most likely to search.
- Do312's page, entitled "Where To Watch The Mayweather vs. McGregor Fight In Chicago", got 5,000 hits from organic search. Do214's page, entitled "Fight Night in Dallas", got 0.
- If you're unsure of how to best optimize your page title for organic search, please reach out to Support.
- Your city is hungry for this sort of content.
- Do512, who didn't build a guide and still enjoyed 22,704 page views on fight content last week, had 803 people come in from Google and land on this old Mayweather vs. Pacquiao page.
- If the event hasn't passed, then it's not too late to make a guide.
- Producing this content ASAP is always preferable. However, it's important to note that 57% of the organic page views on Do312's guide occurred on the day of the fight.
- Read Stanton's awesome email about Labor Day content and then DO.
- Why, yes, we've added columns for Instagram likes and comments, because it ain't just about followers. If your metros' IG stats are missing, then we need your password. Holler at us.
- We're focusing on establishing better tracking around social engagement across all channels, so stay tuned for much more here.
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