Winners of the Week:
Metros Breaking (Local) News
One way to drive home the value of your brand is to show users that you've got your finger on thepulse of your city. This starts with featuring all the rad concerts, happy hours and your favorite rooftop patios to grab a stiff cocktail -- But another great way to drive traffic to your site, garner that sweet, sweet social engagement and exhibit that you're into the scene is to share news that is relevant and otherwise wouldn't be featured in an event page or listing.
- Do317's third highest source of traffic for the week came from this /p/ pageannouncing that beloved local venue Klipsch Music Center (formally known as Deer Creek) changed their name once again to Ruoff Home Mortgage Music Center. This controversial name change brought in over 1,000 page views from Facebook alone. Aside from that awesome traffic, the Facebook post itself had great engagement with 40+ likes, 14 shares, and 28 comments.
Just announced social posts and email content blocks also serve this same purpose, and while every metro does a great a job of surfacing this content, some events stick out more than others and thus deserve their own email content block or even a social promotion budget. Great examples of such email blocks are:
- DoTheBay's Game of Thrones Just Announced content block, which drove 1.8k page views for their event page, making it DTB's third highest traffic source for the week.
- doNYC's Yeah Yeah Yeah's Just Announced email content block brought in similar success, earning just over 1,000 page views, resulting in that event having a spot in their top-10 traffic sources for the week.
- Some great examples of this technique really killing it in the past were doNYC's Airbnb /p page which got 4.6k page views (mostly from Facebook) and DoLA's Tim Burton Themed Bar /p page, which generated 22.5k (!!!!) page views, 7.2k of which were from Facebook.
So when you uncover an important cultural announcement in your city, or even one that you're confident will resonate with your audience, make sure to really give it some exposure with (1) its own email content block (if applicable), (2) a ton of love on social media, and (3) possibly even its own /p/ page. If you have any questions on what events to feature, or if you're unsure if a particular one will crush it or not, as always give us a shout!
Also, very special congrats this week to:
Also, very special congrats this week to:
- Do615 for passing the 10,000-like mark on Facebook.
- Do206 for racking up 2,062 Instagram likes last week -- and 562 from this post alone.
- Do604: Their weekly traffic and unique email opens have doubled since the same time last year.
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