Winners of the Week:
Metros With Awesome Free Lists
We did a little digging this week into metros that are absolutely killing it with their Free Lists andfound some interesting stuff across the board. To help you catapult pageviews to your Free Lists, we have compiled a few recommendations that will at least get the ball rolling (check out this LearnStuff article for some of those recommendations).
You can see if your metro is crushing Free Lists in the past month (9/10-10/10) in our spreadsheet here.
- In general, our network has a lot of opportunities to better surface our free lists.
- In the past month, 10 metros had less than 500 page views on their free lists; 5 had less than 100.
- There is an absolute correlation between our highest performing metros and theprioritized promotion of their Free Lists.
- 4 of our highest-trafficked 5 metros (and 8 of our Top 10) include their Free List in their Main Nav.
- 3 metros have generated over 1% of their site's overall pageviews from their Free List. Those metros are also our 3 metros with the most traffic.
- Increasing the searchability of your Free List will most likely increase your site's overall pageviews.
- Anything that you can do to increase external links to your Free List will beef up the page's chances of showing up in a search inquiry.
- Including your Free List in your Main Nav increases organic traffic to Free Lists.
- When Do312 put their Free List in their Main Nav in early September, they saw over 2,000 additional organic pageviews across the next month.
- Promoting your Free Lists in email increases the chances that your page will get organic pageviews.
- In the past month, only 4 metros have generated over 500 page views on their Free Lists from email. 3 of those 4 metros are in our Top 5 metros (based on pageviews). the
- Promoting your Free Lists in social increases the chances that your page will get organic pageviews.
- Check out this article for more info on how to use social media to increase a page's organic traffic.
Also, very special congrats this week to:
- Do317 for coming in Top 5 in overall pageviews over the last month!
- Do214 for recording their 3rd highest week in site traffic!
- Do210 logged a top-5 week in all time site traffic as well as top-2 week in unique clicks in email from a combination of great guides and dedicated emails.
- Their San Antonio Brunch Guide /p/ page was a huge driver of this traffic from both organic and email, as well as their Friday the 13th Tattoo Guide.
- We're also fans of this Southtown Neighborhood Guide /p/ page.
Great work everyone, and as always, feel free to hit up support with any questions on this!
Very well written information. It will be beneficial i really appreciate all your efforts ,thank you so mch for sharing this valuable information with all of us.
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