Thursday, October 5, 2017

How You (and the network) Did Last Week - 9/27/2017

Winners of the Week:
Everyone Using The Monthly Content Leaderboard


Did you know? We have a complete and fully-updated network-wide Monthly Content Leaderboard that features a ranked list of the pages receiving the most traffic over the past 30 days, broken out by channel and page type, as well as the top editorial pages for the past 12 months and the upcoming month of the year prior.

This is an extremely helpful resource in planning your content for the next months ahead. Something else to note is that five of the network's best-performing content pieces from last weekare:

Do312


Speaking of timely content, Chicago has done an excellent job capitalizing on the time of the season with editorial content such as the aforementioned Where To Go Apple & Pumpkin Picking Around Chicago guide, which carved out 2,681 page views from email alone last week.

Chicago's biggest win last week was their event page for Goose Island's 312 Block Party, which received 34,779 page views. 27,472 of those were from organic search, where Do312 ranked in the #1 spot for the '312 block party' query, thanks in part to links from the Chicago Tribune,
Choose Chicago and more.

Do312 gave away a pair of VIP tickets, which helped tie their site to the event in users' eyes. Still, GM Scott Cramer believes that many of the press links came from the misconception that this was actually Do312's event (it wasn't). Still, we'll take it!

Finally, last week was also Chicago's first with a Saturday daily email, which DoLA has been sending for over a year with great success. (Across the past six weeks, DoLA's Saturday emails have averaged an open rate of 8.9% and a CTOR of 10%, while the other five weekdays combine for an open rate of 6.8% and a CTOR of 8%.)

While a Saturday email might not be the best fit for every city, we highly recommend testing your send times to find the email cadence that resonates best with your audience. Let us know how we can help you with that.

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Thoughts to share? DO!

Thursday, October 5, 2017

How You (and the network) Did Last Week - 9/27/2017

Winners of the Week:
Everyone Using The Monthly Content Leaderboard


Did you know? We have a complete and fully-updated network-wide Monthly Content Leaderboard that features a ranked list of the pages receiving the most traffic over the past 30 days, broken out by channel and page type, as well as the top editorial pages for the past 12 months and the upcoming month of the year prior.

This is an extremely helpful resource in planning your content for the next months ahead. Something else to note is that five of the network's best-performing content pieces from last weekare:

Do312


Speaking of timely content, Chicago has done an excellent job capitalizing on the time of the season with editorial content such as the aforementioned Where To Go Apple & Pumpkin Picking Around Chicago guide, which carved out 2,681 page views from email alone last week.

Chicago's biggest win last week was their event page for Goose Island's 312 Block Party, which received 34,779 page views. 27,472 of those were from organic search, where Do312 ranked in the #1 spot for the '312 block party' query, thanks in part to links from the Chicago Tribune,
Choose Chicago and more.

Do312 gave away a pair of VIP tickets, which helped tie their site to the event in users' eyes. Still, GM Scott Cramer believes that many of the press links came from the misconception that this was actually Do312's event (it wasn't). Still, we'll take it!

Finally, last week was also Chicago's first with a Saturday daily email, which DoLA has been sending for over a year with great success. (Across the past six weeks, DoLA's Saturday emails have averaged an open rate of 8.9% and a CTOR of 10%, while the other five weekdays combine for an open rate of 6.8% and a CTOR of 8%.)

While a Saturday email might not be the best fit for every city, we highly recommend testing your send times to find the email cadence that resonates best with your audience. Let us know how we can help you with that.

No comments:

Post a Comment

Thoughts to share? DO!