Winner Of The Week: Do503
Our friends in Portland are aiming high for their goals in 2018, with a big focus on growing their email list/user base. The Do503 team, knowing that giveaways are one of the largest contributors to that growth, put together a super rad Valentine's Day contest that resulted in one best weeks ever for the metro.
The giveaway, which had a total of 2,186 entries (872 of which were new users), resulted in a huge boost for email, site traffic and new registered users.
Big Wins:
- 1,264 new registered users (most new registered users ever)
- 2,325 unique email clicks (highest unique email clicks ever)
- 21.74% email CTR (highest email click-through-rate ever)
- 10,695 unique email opens (9th most unique email opens)
- 8,163 site visits (4th highest week of site traffic)
- 4,693 new site visitors (9th most new site visitors)
Jason from Do503 noted that having "something for everyone" was one of the keys of this campaign's success, and when it came to prizes, made sure there was as "dynamic a mix as possible for the prizes, to appeal to our current audience/demo, as well as to pull in some one's we don't have as many of."
The campaign ran smoothly in large part to "...having a set plan to launch at the same time with all [of our] partners and to check in mid-way through the 'campaign' to ensure everyone [was] firing on all cylinders/pushing it."
What did they learn from the campaign? "In the future we aim to launch our next contest/giveaway even sooner so it has a longer shelf-life, as well as aim to continue to grow our distribution size. Between giveaways our total entries went up 104.1%, new users grew 113.2%, and referrals went up 177.7%. The winner (of both) gave us hella shout-outs on social and left 5-star reviews on our Facebook. The goal is to roll back down to Summit this year with some major growth."
Honorable Mentions
Do503 wasn't the only metro to capitalize on a rad giveaway last week. Here's a few other metros that did an awesome job:
- Do206: Sasquatch! Music Festival
- Page ranked #6 on Network Wide Traffic List
- 2,525 entries (730 new users)
- Do615: Hangout VIP Flyaway
- Page ranked #15 on Network Wide Traffic List
- 2,716 entries (1,256 new users)
- Do312: Love Shack Staycation & Bassnectar Spring Gathering
- Love Shack Staycation
- Page ranked #33 on Network Wide Traffic List
- 6,420 entries (917 new users)
- Bassnectar Spring Gathering
- Page ranked #27 on Network Wide Traffic List
- 3,257 entries (594 new users)
Proposals Sent Last Week:
Keep up the good work everyone! And, as always, feel free to reach out to Support with any questions.
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