Network Highlights: Do604's JUNO Awards Campaign, Do317's Spring Content, Do512 Crushes SXSW - 3/27/18

Network Highlights

• Team Do512 had another stellar SX this year, specifically for the second week of the fest (3/12-3/18) as they recorded a 236% increase in site traffic and 172% increase in new site visitors compared to last year, which resulted in their 5th and 4th best week of all time in those respective categories.
• Do512 hosted 387 RSVPs, 65 giveaways, threw 6 events and put out 10 content-packed daily emails in a row (those emails helped contribute to their 4th highest number of unique email opens ever).
• How to replicate: Provide as many compelling RSVPs and giveaways to events for your users as possible. Framing these RSVPs and giveaways in emails and social with a unique offer for users will drive clicks and traffic to that event's page, get users to enter RSVPs and giveaways, and you'll watch those site visitors, new site visitors and new email subscribers roll in. 

• Do604 launched multiple initiatives in March that ended up netting the team in Vancouver all-time performance marks for site traffic, site engagement, email and social.
• Their JUNO Awards campaign and the subsequent JUNO Awards Weekend Giveaway was the biggest and "one of the most complete campaigns to date" of these partnerships, earning 1,161 entries (561 of which were new users) and 4.7k total pageviews to the giveaway in the process. 
• Landing the position on the JUNO host committee as a curation programming partner and media partner to national events, the program included a festival lens, line-up scheduler, large giveaway and promo campaign and got the brand in front of a national audience in a major way.
• Do604 also landed an exclusive pre-sale code for SKOOKUM Fest wristbands that sent 2k users to the landing page in the month of March, and their Sasquatch Fest Giveaway earned 747 entries (126 of which were new users) and 1.5k pageviews as well.
• How to replicate: From Carlo at Do604, "Get in front of festival partners as early as possible and leverage the relationships of staff and other partners. We pitched solutions that the partner might not have thought of, like remarketing and promo codes and our fest tools." 
• Do604 was able to use the ongoing Grand Prize Giveaway to tie together the overall campaign and acquire users for retargeting, and attributes strategies like mentioning and supporting local artists throughout the campaign, securing a prime grand prize to anchor audience leading into the final weeks of the campaign to keep interest peaked, coupled with supporting social contests and event giveaways through Radmin, as well as weekly marketing meetings with the partner and on-the-ground management of the campaign execution through Asana to stay organized. 
  • Check out some of the supporting content mentioned above, like JUNO Nominees in our Town, BC Bands You Should Be Listening To and Grand Prize Giveaway Splash Page.

• Do312 leveraged a longstanding relationship with Goose Island Beer Co. to help bring Chicagoans 312 Week: a celebration of Chicago with activations and hook-ups around the city, all hosted on a custom branded lens. 
• The lens earned 25k pageviews in the month of March alone and 35.5k pageviews overall (34% of which came from email).
• Activations included a Pizza Party, a free Ferris Bueller Screening, a Chicago Street Art Tour and much more. The week was so rad that even TimeOut had to write about it.
• How to replicate: Our relationships and deep understandings of our cities' event landscapes make us uniquely positioned to be able to bring an event series like this to life on a relatively short timeline -- which provides huge value for brands, and leads to both dollars and audience. Huge props to the Do312 team for their round-the-clock work on this campaign.

• Do317 killed the content game over the past few weeks with a flurry of /p/ pages (Newfields Summer Nights Film Series, Where To Grab A Burger In Indy, Daily Chicken Wing Specials) that earned nearly 16k pageviews overall and event pages earning nearly 30k total pageviews. By getting up events with ticket giveaways relevant to their market (like this Willie Nelson, Sturgill Simpson, Head & The Heart giveaway that earned 3.5k organic pageviews), Do317 was able to capitalize on mostly organic and email traffic that earned them a Top 10 week in site traffic.
• How to replicate: Do317 contributes the success of this run to the overall themes of (1) organizing content into one central location (Asana), (2) being timely with the launch of that content, (3) not being afraid or intimated to ask for things from clients supporting content (especially when you know it will result in a big win for both of you), (4) prioritizing SEO when crafting said content. They (and DoStuff) highly recommend using a Content Calendar to organize and a New Content Piece Template to help execute said content. Also things like reoccurring Asana tasks for CM's and interns to follow-up with timely show and event announcements, and tools like MOZ's Keyword Explorer to optimize keywords before and during announcements to help make sure URLs and event titles are searchable, and add something of value associated with the event page.
  • Feel free to hit up Support or Do317 for more resources regarding these tools!

• New Belgium - Event Promotion
• Jack Daniel's - Do303 Editorial Launch Partnership
• Chime Bank - Guide to Savings
• SilverCar - Sponsored Editorial 
• Mike's Hard - Deadpool Pop Up Promotion
• Mike's Hard - Happy Comedy Event Promotion
• Visit Tucson - Free To Explore Campaign 
• Sam Adams 76' - Chicago Partnership
• Bell's Brewing - Partnership Opportunities
• Frontera Foods - Promotion