Your City's Facebook Page Updates Could Be Showing Less

On January 21st, Facebook announced a change to its newsfeed designed to increase the visibility of your friends’ text-based status updates. This same change also decreased the relative visibility of text-based status updates posted by Facebook Pages. In short, if your city is posting updates (new blog posts, show announcements, etc.) purely in text form with a link included, they could have their reach increasingly limited.

As a means to get around this, Facebook recommends posting your own content via link-shares, rather than just hyperlinking to a page. The difference is subtle, but can be seen below-

Text update with a link included (less likely to be seen in a user’s newsfeed):


Link-share update (unaffected by newsfeed change):


The link-share should automatically generate if you paste a URL into your status update box. Granted, using this method means each post takes up more space on your page. Regardless, it’s something to keep in mind when managing your metro’s Facebook page to ensure you’re getting as much reach as possible.

More information on the update here.