WIN Button Display WON the A/B Test
Not long ago we let you know we were A/B testing the display of the WIN button so it would show by default (without hovering) on your listing pages. The default display drove a 5% overall bump in clicks and 12% bump in entry submissions! And with no noticeable change in bounce rate, time on site, and those other important stats.So now your WIN button will forever more remain on your listing pages to drive users to enter Giveaways and become registered users and lovers of your sites.
RSVP/Giveaway Entry A/B Test
We are now A/B testing opening the RSVP/Giveaway entry form in a modal from the homepage rather than opening it on the event page. Users that enter on the homepage through the modal can then simply go about their business browsing other events rather than having to navigate back to do so.We are running this as a 50/50 test on Do512, Do312, and doNYC.
You can visit their sites to see how it looks - you may need to open a new incognito window to find the test - or check it out below:
Other Improvements
- *The Tumblr icon now displays for your Tumblr social link.
- *Paging through events works on all user and venue pages!
- *Events on user pages below "View More" will load in order.
Happy Weekend!
Go DO awesome things. Questions or comments please send our way.
