It’s been a while since our last metro news update in December so we have plenty of catching up to do. Here’s what your fellow metros have been up to over the past month.
Do512 Reorganizes Their Giveaways Page
By default most of your giveaways pages (a.k.a. “WIN STUFF”) are sorted by date. This makes sense, right? Users want to see what giveaways are coming up the soonest.Wrong.
Do512 ran a test to see if sorting their WIN STUFF page by popularity instead would have any effect. Their hunch was that users are more interested in winning stuff that’s badass than they are worried about what’s being given away this week.
Their hunch seems to be right. Since switching the WIN STUFF page to sort by popularity, the exit rate for the page has slightly decreased while the time on page has dropped by 25%. That means that people are finding what they’re looking for faster, and then visiting other pages on the site at a higher rate. Win, win, win.
Doing the same thing on your giveaways page is simple. Just go to that user’s details page in Radmin and click “Edit”. At the bottom click on the Promo Options drop-down for advanced settings and check “Sort by Pop”. All done.
Do502 FREE WEEK Coming
Inspired by what goes down here in Austin every January, Do502 is co-producing Louisville’s first ever Free Week next Tues-Sat.
Do502 has teamed up with WFPK and LEO Weekly to put on 5 nights of shows, each at a different venue. It’s a great way to support the local music scene at a time when big, national tours are traditionally at a low.
AND since Do502 organized the event series, all the RSVPs go through their site. As of the time this was written, they’ve gotten over 300 RSVPs for all shows.
It’s a humble beginning, but Do502 certainly has big plans to grow the series as the years go on. If the first annual Free Week has 5 nights of shows and two co-sponsors, just imagine where this will be a few years from now.
If you want to find out more about how this project got off the ground, hit up DoStuff Support or Jeffrey and Lizi at Do502.
Other News
Here's a quick rundown of other big happenings around the Network.- Mandrella Gets Interviewed: Speaking of Free Week, did you check out Matt Mandrella’s interview on Austin’s KXAN?
- Do617’s Budweiser Bru Cru Pitch: Do617 put together a proposal for the Boston Bruins and Anheuser-Busch for game watch parties that feature live music. If you’ve ever thought of something similar, check out this pitch deck.
- Do512’s A-B 2014 Recap: Do512 did a TON of programming with A-B in 2014. Check out this nice recap they put together for their partners over there.
- Do214’s Fashion Boutique: Do214 did a sponsored blog post series with a local boutique that went really well. Check out this deck to see the results.
- Do416’s “Discover 416” Series: Do416 sold a “Discover 416” event series to a local brewery this April. Check out the deck they used to pitch it.
- January Anniversaries: We have a lot of DoAnniversaries this month
- Do617 turned 1 on Jan. 7th!
- Do415 turned 3 on Jan. 20th!
- Do206 turns 1 on Jan. 24th!
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