Wednesday, January 21, 2015

How You (and the network) Did Last Week - 1/12/15

Hello!

Despite the frigid temperatures sweeping the country, people still found time to do some pretty great stuff last week. 

But before we dive into that, one update note about the Weekly KPI Update spreadsheet. Now that a majority of our metros have been on the new site platform for a year, you'll begin seeing year over year numbers for the Win/Buy/Add/RSVP clicks.

This should hopefully be helpful as you're looking at what your metro did last year to successfully drive traffic, and comparing it to your content plans for 2015. Reach out if you have any questions on how to best dig into that data.

With that, the Winner of the Week this time goes to....

Do502! There may be no such thing as a free lunch, but Louisville is proving that doesn't apply to shows. Do502 took it upon themselves (as well as partnering with a few other local media properties)  to start the inaugural Free Week at a handful of venues in the area. And while starting small made the organization of the events manageable, the 5-day extravaganza is already paying dividends on Do502's site. 

Not counting their launch party week, last week had the highest traffic to site and largest increase of new users since Do502 went live. Also, their promoted Facebook post touting the week's festivities resonated above and beyond any of their other posts, getting 190 likes, 43 shares, and 95 Do502 page likes.

All of this shouldn't come as a huge surprise, since Free Week has long been an institution in Austin, and Do512's Free Week page has been their 5th most popular content piece on their site since we began tracking weekly stats in early June.

Since this is the first year for Do502 to pull off a free week, they're looking to prove its success to the venues/artists/partners involved. Then they can move on to the ultimate goal of creating a Free Week in their market - selling a presenting sponsorship for serious cash. And at the least, they'll be able to run RSVPs to all the free week shows they put on in the future, and capture the influx of users.

Think you could start a Free Week in your city, run some RSVPs, and sell it to a brand? Reach out, and we'd be happy to provide you with even more details on how it works in Austin and Louisville.
Check out your updated stats in the Weekly KPI report below, and continue to start off a strong 2015!

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Thoughts to share? DO!

Wednesday, January 21, 2015

How You (and the network) Did Last Week - 1/12/15

Hello!

Despite the frigid temperatures sweeping the country, people still found time to do some pretty great stuff last week. 

But before we dive into that, one update note about the Weekly KPI Update spreadsheet. Now that a majority of our metros have been on the new site platform for a year, you'll begin seeing year over year numbers for the Win/Buy/Add/RSVP clicks.

This should hopefully be helpful as you're looking at what your metro did last year to successfully drive traffic, and comparing it to your content plans for 2015. Reach out if you have any questions on how to best dig into that data.

With that, the Winner of the Week this time goes to....

Do502! There may be no such thing as a free lunch, but Louisville is proving that doesn't apply to shows. Do502 took it upon themselves (as well as partnering with a few other local media properties)  to start the inaugural Free Week at a handful of venues in the area. And while starting small made the organization of the events manageable, the 5-day extravaganza is already paying dividends on Do502's site. 

Not counting their launch party week, last week had the highest traffic to site and largest increase of new users since Do502 went live. Also, their promoted Facebook post touting the week's festivities resonated above and beyond any of their other posts, getting 190 likes, 43 shares, and 95 Do502 page likes.

All of this shouldn't come as a huge surprise, since Free Week has long been an institution in Austin, and Do512's Free Week page has been their 5th most popular content piece on their site since we began tracking weekly stats in early June.

Since this is the first year for Do502 to pull off a free week, they're looking to prove its success to the venues/artists/partners involved. Then they can move on to the ultimate goal of creating a Free Week in their market - selling a presenting sponsorship for serious cash. And at the least, they'll be able to run RSVPs to all the free week shows they put on in the future, and capture the influx of users.

Think you could start a Free Week in your city, run some RSVPs, and sell it to a brand? Reach out, and we'd be happy to provide you with even more details on how it works in Austin and Louisville.
Check out your updated stats in the Weekly KPI report below, and continue to start off a strong 2015!

No comments:

Post a Comment

Thoughts to share? DO!