Winners of the Week:
DoTheBay + Do312!
Another week has flown by, and with it, two more exceptional performances from metros.
- DoTheBay: The 36% click rate in the report isn't a mistake; DTB did indeed tally over 7,000 unique clicks in their newsletter last week, more than any other metro. Wanna know how? It was as simple as leading with the "Coachella in SF..." subject line, and then delivering on that promise in the email. Over 2.1K sessions came through on that link, which combined with giveaways to a Toro y Moi secret show (1.6K) and Bottlerock Fest (1.5K) to power DoTheBay to their highest traffic week in 5 months, and over 195% YoY growth. DTB has capitalized on their subscribers' love of festival news in their email before, so it's pretty great they could do so again with an out-of-market fest. And oh yeah, we build doxyz.com/coachella pages for every market, so all you have to do is push it out.
- Do312: Things weren't too shabby in Chicago last week either. They saw their highest week of traffic in 4 months due to their 2nd and 4th highest organic reach posts of the last quarter. Venue openings/closings have historically played well on social, so no surprise there. But it was the runaway social sharing + email success of their 39 Chicago Bands That Kicked 2015's Ass piece that pushed them over the top with ~4K sessions. Along with some of their Jack Daniels sponsored pieces (coziest bars especially), Do312 managed to triple last year's social traffic this time of year, as well as double their overall traffic.
Didn't take advantage of Coachella in [metro]? We've got plenty more major Fest in Your Town pages coming your way this year. In the meantime, check out all of your freshly updated stats below:
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