Tuesday, January 26, 2016

How You (and the network) Did Last Week - 1/25/16

Winner of the Week: DoLA!

If you're one of the 243,000 people that receives DoLA's newsletter, you may have noticed last week that your inbox stopped getting newsletters that looked like this, and instead got a sweet little daily package that looks like this. Big deal? Yep, big deal:
  • With 7,681 unique clicks, their very first email in the new format managed to tally an incredibly impressive click rate of 23.6%, their highest rate since we began tracking weekly email stats 18 months ago.
     
  • The vaaaaast majority of engagement (6,378 clicks) went to their giveaway to Dave Chapelle's sold out show. This event alone accounted for nearly 4K giveaway entrants and over a quarter of DoLA's traffic last week.
     
  • Bolstered by that initial email success and their subsequent email the following day with a Jenny Lewis giveaway, DoLA had their highest week of traffic in the last 5 months and a year over year traffic increase of 153%. Not too shabby.
DoLa is far from standing alone on this front, as Do312 also switched over to sending daily emails in the new format, causing the 2nd and 3rd largest email lists in the network to be fully transitioned over to dailies. As our good friend Mr. Chappelle might say, It's Clicks Biatch!, and they're there for the taking with improved email content and design.

A fresh set of stats, email and otherwise, awaits you below:

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Thoughts to share? DO!

Tuesday, January 26, 2016

How You (and the network) Did Last Week - 1/25/16

Winner of the Week: DoLA!

If you're one of the 243,000 people that receives DoLA's newsletter, you may have noticed last week that your inbox stopped getting newsletters that looked like this, and instead got a sweet little daily package that looks like this. Big deal? Yep, big deal:
  • With 7,681 unique clicks, their very first email in the new format managed to tally an incredibly impressive click rate of 23.6%, their highest rate since we began tracking weekly email stats 18 months ago.
     
  • The vaaaaast majority of engagement (6,378 clicks) went to their giveaway to Dave Chapelle's sold out show. This event alone accounted for nearly 4K giveaway entrants and over a quarter of DoLA's traffic last week.
     
  • Bolstered by that initial email success and their subsequent email the following day with a Jenny Lewis giveaway, DoLA had their highest week of traffic in the last 5 months and a year over year traffic increase of 153%. Not too shabby.
DoLa is far from standing alone on this front, as Do312 also switched over to sending daily emails in the new format, causing the 2nd and 3rd largest email lists in the network to be fully transitioned over to dailies. As our good friend Mr. Chappelle might say, It's Clicks Biatch!, and they're there for the taking with improved email content and design.

A fresh set of stats, email and otherwise, awaits you below:

No comments:

Post a Comment

Thoughts to share? DO!