Winners of the Week:
Daily Email Metros!
Happy Tuesday! Hopefully all continental US metros had a nice 3-day weekend. We'll pick up the standard weekly updates this coming Monday, but for the time being, we'll leave you with some highlights from our first comprehensive before-and-after report on the 6 metros sending daily emails:
- Twice as many unique subscribers open at least one email per week on dailies compared to weeklies
- Three to four times as many unique subscribers click at least one email per weekon dailies compared to weeklies.
- Metros that switch to dailies receive 3-4X as much site traffic from email as they did on weeklies
- Average unsubscribe rate per campaign is one-third lower when metros switch to dailies from weeklies
Take a look at the full data on the 6 metros that are sending daily emails and their performance post-transition compared to the same number of weeks prior to the switch. Then ask yourself if you're missing out on similar engagement fireworks in your market.
All your other weekly stats are updated below for your data hankerings:
All your other weekly stats are updated below for your data hankerings:
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