Winner of the Week:
Do604 + Do617!
We're running through the 6s with no woes this week, as both Do604 and Do617 put up weeks to be proud of:
- Do604: As much as I hate to repeat metro wins week to week, I'll be the first to admit I goofed and called the Mural Fest win early last week. While it was Do604's highest week of traffic at the time, they've since eclipsed that mark by more than 3X thanks to the 10K+ referral sessions directly from the official fest site to Do604's conference lens. Even better, Do604 got a big ol graphic on the homepage linking to their map view of the fest. Props to the Vancouver team for showing once again that, while not every metro has the ability to land a Lolla aftershows page, there are plenty of other worthwhile opportunities of partnering with mid- to small-tier festivals to harness their audience.
- Do617: Boston became the latest metro to switch to daily emails, with last week as their first week sending a full 5 emails. It's no coincidence then that they produced the highest week of traffic so far this year, and at last hit 2X YoY traffic. Email traffic was roughly triple what it was when they were sending weekly emails, thanks to big wins like this Billy Joel giveaway featured in Monday's email that received 1,200+ clicks. Hopefully many more big weeks of daily email traffic to come!
A few quick social success shoutouts to DoLA, whose Secret Bars list popularity propelled them to yet another highest all-time week of traffic, and Do206's Donald Trump post setting a FB engagement high point, and aesthetic low point, simultaneously.
Growth ideas that we missed? Send 'em to us. All the other stats are below:
Growth ideas that we missed? Send 'em to us. All the other stats are below:
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