Tuesday, August 16, 2016

How You (and the network) Did Last Week - 8/15/2016

Do604 + DoLA/DTB!

This week's winners are all about new ways of promoting the app that you can use immediately. Check it out:
  • Do604: Vancouver has been working with several local festivals to partner up and be featured in the DoStuff app, some going so far as putting up billboards touting their presence in the app, driving Vancouver to their highest week of new app users. Last week set a first though, as not only did they integrate Mural Fest within the DoStuff app, they also got a snazzy conference lens that acted as the official schedule of the fest. Thanks to Mural Fest sending several hundred sessions over to the Do604 scheduler, Vancouver notched their highest week of traffic ever, not to mention the several dozen app downloads they received from the festival's promotion.
     
  • DoLA/DTB: Two of our California metros are partnering up to promote each other's fest giveaways in their respective markets, with DoLA planning to run a giveaway for Treasure Island, and DoTheBay running a giveaway for Beach Goth. What makes this particular deal unique is that they'll be using our newly developed "App only" giveaway feature to convert existing users over to app users. DoLA is already running one of these for Beach Goth, and it's proven a successful way of converting email subscribers --> app users. Last week it received the most clicks of any of their record-breakingweek of email content (and highest week of traffic overall), with an incredible 841 new installs driven via app-only giveaways. 
We'll be working with you to implement regular App Exclusive giveaways to continue driving your existing user base into the app, and of course don't hesitate to hit us up if you have a festival that you think would be a good partner to co-promote the app.

A couple quick shout outs to Do317, who had their highest week of traffic in years thanks to the success of their Migration Week campaign (including a real-life Mario Kart race) + Do615/Do617 who both switched over to the new email format last week.

Growth ideas that we missed? Send 'em to us. All the other stats are below:

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Thoughts to share? DO!

Tuesday, August 16, 2016

How You (and the network) Did Last Week - 8/15/2016

Do604 + DoLA/DTB!

This week's winners are all about new ways of promoting the app that you can use immediately. Check it out:
  • Do604: Vancouver has been working with several local festivals to partner up and be featured in the DoStuff app, some going so far as putting up billboards touting their presence in the app, driving Vancouver to their highest week of new app users. Last week set a first though, as not only did they integrate Mural Fest within the DoStuff app, they also got a snazzy conference lens that acted as the official schedule of the fest. Thanks to Mural Fest sending several hundred sessions over to the Do604 scheduler, Vancouver notched their highest week of traffic ever, not to mention the several dozen app downloads they received from the festival's promotion.
     
  • DoLA/DTB: Two of our California metros are partnering up to promote each other's fest giveaways in their respective markets, with DoLA planning to run a giveaway for Treasure Island, and DoTheBay running a giveaway for Beach Goth. What makes this particular deal unique is that they'll be using our newly developed "App only" giveaway feature to convert existing users over to app users. DoLA is already running one of these for Beach Goth, and it's proven a successful way of converting email subscribers --> app users. Last week it received the most clicks of any of their record-breakingweek of email content (and highest week of traffic overall), with an incredible 841 new installs driven via app-only giveaways. 
We'll be working with you to implement regular App Exclusive giveaways to continue driving your existing user base into the app, and of course don't hesitate to hit us up if you have a festival that you think would be a good partner to co-promote the app.

A couple quick shout outs to Do317, who had their highest week of traffic in years thanks to the success of their Migration Week campaign (including a real-life Mario Kart race) + Do615/Do617 who both switched over to the new email format last week.

Growth ideas that we missed? Send 'em to us. All the other stats are below:

No comments:

Post a Comment

Thoughts to share? DO!