Tuesday, February 14, 2017

How You (and the network) Did Last Week - 2/14/17

Winner of the Week:
Do250 + Do314 +
Do617 + DoLA!


Happy Valentine's! Lots of stuff to love about last week, as total network site traffic was up 65% YoY. For comparison, average YoY site traffic was up 40% for the network over the past year, so things are headed in the right direction. A choice few of the juiciest wins from the network:
  • Do250: Victoria continues to produce content with their fest partners and participating artists. Most recently this applied to Song & Surf fest, which already got the Play the Fest treatment, but was now bolstered by Do250's collaboration with a performing artist to produce the official guide (shared by several of the contributors on FB). It was 250's most popular page last week, and helped them hit 4X the traffic of last year.
     
  • Do314: Sweet Saint Louee had their second highest week of traffic of all time thanks to their Mardi Gras list and associated ticket giveaways to various related parties, all of which were a hit for their email list. That alone deserves a set of beads.
     
  • Do617: Good lawd is Boston on the upswing. Their YoY traffic so far this year is sitting at 127%, and last week was no exception with 260% YoY growth and their highest week of all time. Though the story isn't novel, the results are indisputable. Get big giveaway --> execute effectively in email --> users go on a sharing bonanza. Just wait until they launch their Lowell Folk Fest partnership (often referred to as the "Gaga of Massachusetts folk festivals").
     
  • DoLA: A stellar week of email engagement for Los Angeles. Nearly 200K unique opens (20K more than any previous week) and 18K clicks (second most of all time).  In addition to the aforementioned popularity of Gaga, DoLA had 5 other pages w/ more than 1K sessions from their newsletter. Check out the direct links below and you'll notice some cool stuff, like the fact that their most popular content was just a show announce w/ no giveaway or otherwise exclusive access. Just DoLA doin' what they do best - passing along killer events to their audience. The top 5 (in order of engagement):
  1. Daft Punk Pop Up Shop Announce
  2. Grammy Awards Party Guide
  3. Best Pizza in LA
  4. Wu Tang Clan
  5. ACLU Fundraising Concert
Thanks again to everyone who showed up to the audience growth brainstorm/chat today. We'll be passing around the highlights later this week, but as always, we're here to help in any way to make you guys even better at doing the great things you do.

Love and stats to get your night started right ;)

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, February 14, 2017

How You (and the network) Did Last Week - 2/14/17

Winner of the Week:
Do250 + Do314 +
Do617 + DoLA!


Happy Valentine's! Lots of stuff to love about last week, as total network site traffic was up 65% YoY. For comparison, average YoY site traffic was up 40% for the network over the past year, so things are headed in the right direction. A choice few of the juiciest wins from the network:
  • Do250: Victoria continues to produce content with their fest partners and participating artists. Most recently this applied to Song & Surf fest, which already got the Play the Fest treatment, but was now bolstered by Do250's collaboration with a performing artist to produce the official guide (shared by several of the contributors on FB). It was 250's most popular page last week, and helped them hit 4X the traffic of last year.
     
  • Do314: Sweet Saint Louee had their second highest week of traffic of all time thanks to their Mardi Gras list and associated ticket giveaways to various related parties, all of which were a hit for their email list. That alone deserves a set of beads.
     
  • Do617: Good lawd is Boston on the upswing. Their YoY traffic so far this year is sitting at 127%, and last week was no exception with 260% YoY growth and their highest week of all time. Though the story isn't novel, the results are indisputable. Get big giveaway --> execute effectively in email --> users go on a sharing bonanza. Just wait until they launch their Lowell Folk Fest partnership (often referred to as the "Gaga of Massachusetts folk festivals").
     
  • DoLA: A stellar week of email engagement for Los Angeles. Nearly 200K unique opens (20K more than any previous week) and 18K clicks (second most of all time).  In addition to the aforementioned popularity of Gaga, DoLA had 5 other pages w/ more than 1K sessions from their newsletter. Check out the direct links below and you'll notice some cool stuff, like the fact that their most popular content was just a show announce w/ no giveaway or otherwise exclusive access. Just DoLA doin' what they do best - passing along killer events to their audience. The top 5 (in order of engagement):
  1. Daft Punk Pop Up Shop Announce
  2. Grammy Awards Party Guide
  3. Best Pizza in LA
  4. Wu Tang Clan
  5. ACLU Fundraising Concert
Thanks again to everyone who showed up to the audience growth brainstorm/chat today. We'll be passing around the highlights later this week, but as always, we're here to help in any way to make you guys even better at doing the great things you do.

Love and stats to get your night started right ;)

No comments:

Post a Comment

Thoughts to share? DO!