We've got new festivals, old soul stars, and the first rumblings of SXSW. Check out the many shades of winner below:

• Do512: Austin had their highest week of email traffic since switching to dailies, with a whopping 4X+ increase in YoY email traffic. The biggest chunk of that went to the early SX announcements (showcase announcements, new bands, etc.). Close behind were the ever-popular "dog-friendly list" (if you haven't built it for your market, you should), hiking spots, and new places to drink. Check out their most popular email from the week for inspiration.
   
• Do615: Nashville ain't no dummies. Festivals + email = sure thing. Do615 is shaking up their offerings by keeping a running list of festivals with winnable tickets (featured in the top block of their email) and doubling down on lineup announces for new regional fests. Both were runaway successes and propelled Do615 to 3X+ YoY site traffic.
   
• Do816: Here we are only a week after their launch, and KC was already able to notch 10K site sessions in a week. Was it a big giveaway? Festival lineup announce? Nope, instead it was this event. Don't believe me? Check out the post that started it all. After getting posted to an FB group that has 10K members that then shared the event 50+ times, more than 5K people visited that page. And while sadly, Keith Sweat and Doug E Fresh probably won't announce a show in your market every week, it does demonstrate the value of 1) finding and joining the large active FB groups that focus on things to do 2) identifying their most active members and 3) doing some outreach to those members so you can seed content to the group that aligns with its niche. 

Stay tuned for some more tools coming this week to help you discover other metros' audience wins. In the meantime, stats on stats -